Brandwave

Craftsman vs Milwaukee:Which is more popular?

In September 2026, Craftsman and Milwaukee were level in searches among pressure washer brands worldwide, with an estimated 16.5K versus 18.1K branded searches, at 4% and 4.4% of the total. When we asked ChatGPT and Google AI Overviews about pressure washer brands, neither Craftsman nor Milwaukee appeared in any of the five answers.

Among pressure washer brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 10% more searches than Craftsman

Milwaukee 18.1K searchesCraftsman 16.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Craftsman in 0 of 5Milwaukee in 0 of 5

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Top pressure washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Craftsman nor Milwaukee showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Karcher2nd
  3. Simpson3rd
  4. Greenworks4th
  5. Westinghouse5th
  6. DeWalt6th
  7. Sun Joe7th
  8. Honda Power Equipment–
  9. Milwaukee–
  10. Craftsman–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simpson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Joe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about pressure washer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Craftsman or Milwaukee more popular in search?

This chart shows how often people search Google for Craftsman and Milwaukee by name. Each line represents a brand's share of searches for all 15 pressure washer brands we track, month by month, from English-language searches worldwide.

Craftsman and Milwaukee among pressure washer brands worldwide, by month

Share of searches by month for Milwaukee, Craftsman. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiKarcherDeWaltGreenworksHonda Power EquipmentMilwaukeeCraftsmanStihlBoschSimpsonSun JoeWestinghouseGerniKranzleNilfisk
Oct 202525.9%20.7%8.4%7.5%5.8%3.7%3.9%3.9%3.2%4.5%4.5%2%2%2%2.2%
Nov 202525.1%25%8.5%5.1%5.4%3.6%3.6%4.6%3.7%3.6%3.2%1.9%2.4%2.4%2.1%
Dec 202525.7%26.4%8.5%5%4.6%3.7%2.6%3.9%3.9%3%2.8%2%3%2.5%2.2%
Jan 202622.8%27.4%7.3%5.2%5.4%3.2%2.7%4.1%4.1%3.9%3.8%1.8%2.6%3.2%2.3%
Feb 202620%28.8%7.7%7%5.7%3.4%2.5%4.3%4.3%4.2%2.3%1.9%2.3%2.8%2.9%
Mar 202619.4%33.7%6.6%6.9%5.1%2.8%2.5%4.3%3.5%4.2%2.7%2.3%1.3%1.9%2.9%
Apr 202625.7%24.9%7.2%6.3%4.5%3%2.8%3.8%3.1%3.7%3%6.8%1.1%1.7%2.5%
May 202623.9%22.3%9.4%8.2%5.5%4%3.6%4%2.7%4%3.9%3.3%1.2%1.8%2.2%
Jun 202627.1%21%9%8.1%5.2%3.8%3.7%3.9%2.6%3.8%3.9%3.8%1.4%1.4%1.4%
Jul 202625.6%23.9%8.5%7.4%4.9%3.6%3.5%3.7%3%3.6%3.7%3.6%1.6%1.6%1.7%
Aug 202626.9%21.3%9.2%6.7%4.7%3.9%3.5%4%4%3.9%3.2%3.9%1.7%1.7%1.5%
Sep 202626%20.2%10%7.5%5%4.4%4%3.8%3.7%3.6%3%2.9%2.4%2%1.4%

Milwaukee and Craftsman sell other things too, so only their searches that name this product count here, like “milwaukee pressure washer”.

How has the Craftsman and Milwaukee comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Milwaukee took it in December 2025.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among pressure washer brands worldwide moved from 3.9% to 4%, and its estimated monthly branded searches moved from 15.7K to 16.5K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among pressure washer brands worldwide moved from 3.7% to 4.4%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for pressure washer brands worldwide in September 2026?

2 changes
  1. In September 2026, Milwaukee overtook Stihl and Bosch to rank 6th among pressure washer brands worldwide, with 4.4% of the searches.

  2. In September 2026, Craftsman overtook Stihl and 3 others to rank 7th among pressure washer brands worldwide, with 4% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Craftsman’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

2 branded search terms

  • craftsman power washer
  • craftsman pressure washer

Milwaukee

1 branded search term

  • milwaukee pressure washer

How the Brand Demand Index is measured

Other head-to-heads among pressure washer brands

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