Bosch vs Hilti:Which is more popular?
In September 2026, Hilti had more branded searches than Bosch among demolition hammer brands worldwide. Hilti had about 27,100 branded searches, while Bosch had 2,400. Hilti made up 1.6% of all demolition hammer brand searches we track, and Bosch accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about demolition hammer brands, both Bosch and Hilti appeared in all five answers. Bosch was mentioned before Hilti in four out of five answers.
Who do people search for more?
Hilti, about 11 searches for every 1 for Bosch
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Bosch, named ahead of Hilti in 4 of 5 answers
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Top demolition hammer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Bosch and Hilti showed up in all five answers. Bosch was listed before Hilti in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about demolition hammer brands
5 answers
Asked ChatGPT
“Which demolition hammer brand should I buy?”
Asked ChatGPT
“What are the best demolition hammer brands?”
Asked ChatGPT
“What's the best demolition hammer brand for heavy demolition?”
Searched Google, AI Overview
“electric demolition hammer”
Searched Google, AI Overview
“demolition hammer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bosch or Hilti more popular in search?
This chart shows how often people search Google for Bosch and Hilti by name. Each line represents a brand's share of searches for all four demolition hammer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hilti, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Hilti | Bosch |
|---|---|---|---|---|
| Oct 2025 | 66.8% | 32% | 1.1% | 0.14% |
| Nov 2025 | 62.8% | 36.1% | 0.97% | 0.08% |
| Dec 2025 | 58.3% | 40.5% | 1.1% | 0.14% |
| Jan 2026 | 58.5% | 40% | 1.3% | 0.17% |
| Feb 2026 | 58% | 40.5% | 1.3% | 0.17% |
| Mar 2026 | 61.8% | 35.9% | 2.2% | 0.13% |
| Apr 2026 | 58% | 39.8% | 2% | 0.26% |
| May 2026 | 58.3% | 39.5% | 1.9% | 0.21% |
| Jun 2026 | 58.6% | 39.7% | 1.6% | 0.14% |
| Jul 2026 | 58.4% | 39.5% | 1.9% | 0.14% |
| Aug 2026 | 58.6% | 39.7% | 1.6% | 0.14% |
| Sep 2026 | 58.8% | 39.4% | 1.6% | 0.14% |
How has the Bosch and Hilti comparison changed over the last 12 months?
3 findings
- Hilti was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among demolition hammer brands worldwide held steady at 0.14%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Hilti’s share of searches among demolition hammer brands worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for demolition hammer brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among demolition hammer brands
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