LilySilk vs Slip:Which is more popular?
In September 2026, Slip had more branded searches than LilySilk among silk pillowcase brands worldwide. Slip had about 6,600 branded searches, while LilySilk had 880. Slip made up 10.1% of all silk pillowcase brand searches we track, and LilySilk accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about silk pillowcase brands, Slip appeared in four of the five answers and LilySilk in one. Slip was mentioned before LilySilk in every answer that named either.
Who do people search for more?
Slip, about 8 searches for every 1 for LilySilk
Who does AI mention more?
Slip, mentioned in 4 of 5 answers, LilySilk in 1
Who does AI recommend more?
Slip, named ahead of LilySilk in 4 of 4 answers
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Top silk pillowcase brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Slip was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. LilySilk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Slip was listed before LilySilk in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fishers Finery1st
Quince2nd- Slip3rd
Blissy4th
Brooklinen5th
LilySilk6th
Mulberry Park Silks7th
Kitsch–
ZimaSilk–- Alaska Bear–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blissy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fishers Finery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Slip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quince4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mulberry Park Silks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LilySilk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brooklinen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kitsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ZimaSilk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alaska Bear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about silk pillowcase brands
5 answers
Asked ChatGPT
“Which silk pillowcase brand should I buy?”
Asked ChatGPT
“What are the best silk pillowcase brands?”
Asked ChatGPT
“What's the best silk pillowcase brand for hair and skin?”
Searched Google, AI Overview
“silk pillowcase”
Searched Google, AI Overview
“best silk pillowcase”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is LilySilk or Slip more popular in search?
This chart shows how often people search Google for LilySilk and Slip by name. Each line represents a brand's share of searches for all ten silk pillowcase brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Slip, LilySilk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blissy | Slip | Kitsch | Fishers Finery | Quince | Mulberry Park Silks | LilySilk | ZimaSilk | Brooklinen | Alaska Bear |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.6% | 8.5% | 3.7% | 3.1% | 2.1% | 1.3% | 1.3% | 1.3% | 0.76% | 0.34% |
| Nov 2025 | 75% | 9.2% | 5% | 3.3% | 3.3% | 0.99% | 0.99% | 0.81% | 1.2% | 0.2% |
| Dec 2025 | 71.7% | 9.6% | 6.4% | 4.3% | 2.3% | 1.3% | 1.9% | 0.85% | 1.3% | 0.26% |
| Jan 2026 | 66.7% | 13.4% | 4.9% | 4% | 4.9% | 1.8% | 1.4% | 1.4% | 1.1% | 0.35% |
| Feb 2026 | 58.3% | 23.3% | 5.7% | 3.1% | 3.1% | 1.3% | 1.1% | 1.3% | 2.5% | 0.34% |
| Mar 2026 | 67.8% | 13.1% | 5.8% | 3.8% | 3.2% | 2.1% | 1.2% | 1.7% | 0.78% | 0.42% |
| Apr 2026 | 64.6% | 15.3% | 6.8% | 3.7% | 3.7% | 2% | 1.4% | 1.5% | 0.74% | 0.32% |
| May 2026 | 58.9% | 13.9% | 13.9% | 3.4% | 4.1% | 1.8% | 1.4% | 1.4% | 0.83% | 0.37% |
| Jun 2026 | 55.3% | 12.1% | 18.1% | 3.6% | 5.4% | 1.5% | 1.3% | 1.5% | 0.88% | 0.39% |
| Jul 2026 | 49.7% | 11.7% | 21.5% | 2.8% | 9.6% | 1.2% | 1% | 1.2% | 0.85% | 0.31% |
| Aug 2026 | 58.5% | 8.5% | 15.7% | 3.8% | 8.5% | 1.7% | 1.1% | 1.3% | 0.62% | 0.27% |
| Sep 2026 | 69.2% | 10.1% | 8.3% | 3.7% | 3.7% | 1.5% | 1.3% | 1.3% | 0.6% | 0.26% |
How has the LilySilk and Slip comparison changed over the last 12 months?
3 findings
- Slip was ahead of LilySilk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LilySilk’s share of searches among silk pillowcase brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Slip’s share of searches among silk pillowcase brands worldwide moved from 8.5% to 10.1%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for silk pillowcase brands worldwide in September 2026?
2 changes
In September 2026, Slip overtook Kitsch and Quince to rank 2nd among silk pillowcase brands worldwide, with 10.1% of the searches.
In September 2026, LilySilk rose from 8th to 7th among silk pillowcase brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LilySilk’s and Slip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among silk pillowcase brands
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