Brandwave

Black Diamond vs Deuter:Which is searched more?

In September 2026, Black Diamond had more branded searches than Deuter among chalk bag brands worldwide. Black Diamond was estimated to have 368K branded searches compared to Deuter’s 110, and held a 6.2% Share of Search versus Deuter’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among chalk bag brands worldwide in September 2026Which is more popular in search, Black Diamond or Deuter?
Black Diamond6.2%368K searches
vs
Deuter<0.01%110 searches

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Which is more popular in search, Black Diamond or Deuter?

Compare the chalk bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black Diamond and Deuter among chalk bag brands worldwide, by month

Share of Search by month for Black Diamond, Deuter. The figures are in the table below the chart.

View monthly share of search table
MonthDMMArc'teryxBlack DiamondEdelridDeuter
Oct 202551.7%42.3%5.7%0.28%<0.01%
Nov 202542.3%51.7%5.7%0.28%<0.01%
Dec 202542.4%51.7%5.7%0.23%<0.01%
Jan 202651.7%42.4%5.7%0.23%<0.01%
Feb 202656.1%37.5%6.2%0.3%<0.01%
Mar 202660.1%32.9%6.6%0.4%<0.01%
Apr 202663.9%28.6%7%0.42%<0.01%
May 202663.9%28.6%7%0.42%<0.01%
Jun 202664.8%29%5.8%0.35%<0.01%
Jul 202664%28.6%7%0.35%<0.01%
Aug 202660.2%32.9%6.6%0.33%<0.01%
Sep 202656.1%37.5%6.2%0.3%<0.01%

How has the Black Diamond and Deuter comparison changed over the last 12 months?

  • Black Diamond was ahead of Deuter in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among chalk bag brands worldwide moved from 5.7% to 6.2%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Deuter’s estimated Share of Search among chalk bag brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 110.

How did search popularity change for chalk bag brands worldwide in September 2026?

  1. Estimated monthly branded searches for Deuter worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

Other head-to-heads among chalk bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Black Diamond’s and Deuter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

1 branded search term

  • black diamond

Deuter

1 branded search term

  • deuter chalk bag

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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