Deuter vs Gossamer Gear:Which is more popular by branded search?
In August 2026, Deuter and Gossamer Gear were level on Share of Search among hiking backpack brands worldwide, with an estimated 25K versus 24.6K branded searches, at 14.5% and 14.3% estimated Share of Search. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Deuter or Gossamer Gear?
Compare brands that offer backpacks for hiking and backpacking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deuter, Gossamer Gear. The figures are in the table below the chart.
View monthly share of search table
| Month | Hyperlite Mountain Gear | Gregory | Deuter | Gossamer Gear | Granite Gear |
|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 16.1% | 13.6% | 11.2% | 4.3% |
| Nov 2025 | 55.5% | 15.1% | 12.7% | 12.7% | 4.1% |
| Dec 2025 | 54.6% | 14.5% | 12.1% | 14.8% | 4% |
| Jan 2026 | 54.1% | 16% | 12.9% | 12.9% | 4.1% |
| Feb 2026 | 55.8% | 17.1% | 11.3% | 11.4% | 4.4% |
| Mar 2026 | 50.5% | 14.7% | 12.5% | 15.1% | 7.1% |
| Apr 2026 | 51.8% | 15% | 12.8% | 15.5% | 4.8% |
| May 2026 | 48.5% | 16.7% | 12.1% | 17.3% | 5.5% |
| Jun 2026 | 51.9% | 14.8% | 12.9% | 15.6% | 4.7% |
| Jul 2026 | 49.9% | 16.7% | 14.4% | 14.5% | 4.4% |
| Aug 2026 | 49.9% | 16.9% | 14.5% | 14.3% | 4.4% |
| Sep 2026 | — | — | — | — | — |
How has the Deuter and Gossamer Gear comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Gossamer Gear took it in November 2025, Deuter took it in August 2026.
- Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide moved from 13.6% to 14.5%, and its estimated monthly branded searches moved from 20K to 25K.
- Across the 11 months ending August 2026, Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide moved from 11.2% to 14.3%, and its estimated monthly branded searches moved from 16.4K to 24.6K.
How did search popularity change for hiking backpack brands worldwide in August 2026?
2 changes
Deuter’s estimated Share of Search among hiking backpack brands worldwide has gained ground for 3 months in a row, from 12.1% to 14.5% in August 2026.
Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide has lost ground for 3 months in a row, from 17.3% to 14.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deuter’s and Gossamer Gear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deuter
4 branded search terms
- deuter backpack
- deuter com
- deuter hiking backpack
- hiking backpack deuter
Gossamer Gear
4 branded search terms
- gossamer gear
- gossamer gear mariposa
- gossamergear
- gossamergear com
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