Black Diamond vs DMM:Which is searched more?
In September 2026, DMM had more branded searches than Black Diamond among chalk bag brands worldwide. DMM was estimated to have 3.4M branded searches compared to Black Diamond’s 368K, and held a 55.9% Share of Search versus Black Diamond’s 6.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black Diamond or DMM?
Compare the chalk bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DMM, Black Diamond. The figures are in the table below the chart.
View monthly share of search table
| Month | DMM | Arc'teryx | Black Diamond | Deuter | Edelrid |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 42.2% | 5.7% | 0.3% | 0.28% |
| Nov 2025 | 42.2% | 51.6% | 5.7% | 0.25% | 0.28% |
| Dec 2025 | 42.3% | 51.6% | 5.7% | 0.2% | 0.23% |
| Jan 2026 | 51.6% | 42.3% | 5.7% | 0.25% | 0.23% |
| Feb 2026 | 55.9% | 37.4% | 6.1% | 0.27% | 0.3% |
| Mar 2026 | 59.9% | 32.7% | 6.6% | 0.36% | 0.4% |
| Apr 2026 | 63.7% | 28.5% | 7% | 0.38% | 0.42% |
| May 2026 | 63.7% | 28.5% | 7% | 0.39% | 0.42% |
| Jun 2026 | 64.6% | 28.9% | 5.8% | 0.4% | 0.35% |
| Jul 2026 | 63.7% | 28.5% | 7% | 0.47% | 0.34% |
| Aug 2026 | 59.9% | 32.7% | 6.6% | 0.44% | 0.32% |
| Sep 2026 | 55.9% | 37.4% | 6.1% | 0.33% | 0.3% |
How has the Black Diamond and DMM comparison changed over the last 12 months?
3 findings
- DMM was ahead of Black Diamond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among chalk bag brands worldwide moved from 5.7% to 6.1%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, DMM’s estimated Share of Search among chalk bag brands worldwide moved from 51.6% to 55.9%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for chalk bag brands worldwide in September 2026?
1 change
In September 2026, DMM lost estimated Share of Search among chalk bag brands worldwide, from 59.9% to 55.9%.
Other head-to-heads among chalk bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Black Diamond’s and DMM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Diamond
1 branded search term
- black diamond
DMM
1 branded search term
- dmm
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