Mammut vs Sterling Rope:Which is more popular?

Name: Mammut vs Sterling Rope: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Sterling Rope had more branded searches than Mammut among static rope brands worldwide. Sterling Rope had about 2,400 branded searches, while Mammut had 1,900. Sterling Rope made up 0.06% of all static rope brand searches we track, and Mammut accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about static rope brands, Sterling Rope appeared in four of the five answers and Mammut in one. Sterling Rope was mentioned before Mammut in three out of four answers that named either.

Among static rope brands worldwide in September 2026

Who do people search for more?

Sterling Rope, about 26% more searches than Mammut

Sterling Rope 2.4K searchesMammut 1.9K searches

Who does AI mention more?

Sterling Rope, mentioned in 4 of 5 answers, Mammut in 1

Sterling Rope in 4 of 5Mammut in 1 of 5

Who does AI recommend more?

Sterling Rope, named ahead of Mammut in 3 of 4 answers

Sterling Rope first in 3Mammut first in 1

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Top static rope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sterling Rope was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mammut was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sterling Rope was listed before Mammut in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Petzl	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Sterling Rope	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
PMI	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Edelrid	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Mammut	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
DMM	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Black Diamond	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sterling Rope4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Edelrid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mammut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DMM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black Diamond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about static rope brands

5 answers

Asked ChatGPT
“Which static rope brand should I buy?”
1. 1Sterling Rope
2. 2PMI
3. 3Edelrid
4. 4Petzl
Asked ChatGPT
“What are the best static rope brands?”
1. 1Sterling Rope
2. 2PMI
3. 3Edelrid
4. 4Petzl
Asked ChatGPT
“What's the best static rope brand for climbing and caving?”
1. 1PMI
2. 2Petzl
3. 3Sterling Rope
Searched Google, AI Overview
“static climbing rope”
1. 1Mammut
2. 2Sterling Rope
Searched Google, AI Overview
“caving rope”
1. 1PMI
2. 2Petzl

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mammut or Sterling Rope more popular in search?

This chart shows how often people search Google for Mammut and Sterling Rope by name. Each line represents a brand's share of searches for all seven static rope brands we track, month by month, from English-language searches worldwide.

Mammut and Sterling Rope among static rope brands worldwide, by month

Month	DMM	Black Diamond	Petzl	Edelrid	Sterling Rope	Mammut	PMI
Oct 2025	87%	9.6%	2.9%	0.47%	0.08%	0.03%	0.02%
Nov 2025	84.5%	11.4%	3.4%	0.56%	0.07%	0.04%	0.01%
Dec 2025	85.2%	11.4%	2.8%	0.46%	0.06%	0.03%	0.02%
Jan 2026	87.1%	9.6%	2.9%	0.39%	0.05%	0.03%	0.01%
Feb 2026	87%	9.6%	2.9%	0.47%	0.08%	0.04%	0.02%
Mar 2026	86.9%	9.5%	2.9%	0.58%	0.08%	0.05%	0.02%
Apr 2026	86.9%	9.5%	2.9%	0.58%	0.08%	0.04%	0.02%
May 2026	86.9%	9.5%	2.9%	0.58%	0.08%	0.05%	0.02%
Jun 2026	89%	8%	2.4%	0.48%	0.08%	0.04%	0.02%
Jul 2026	87.4%	9.6%	2.4%	0.47%	0.06%	0.04%	0.02%
Aug 2026	87%	9.6%	2.9%	0.47%	0.06%	0.04%	0.02%
Sep 2026	87%	9.6%	2.9%	0.47%	0.06%	0.05%	0.02%

How has the Mammut and Sterling Rope comparison changed over the last 12 months?

3 findings

Sterling Rope was ahead of Mammut in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Mammut’s share of searches among static rope brands worldwide moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
Across the 12 months ending September 2026, Sterling Rope’s share of searches among static rope brands worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for static rope brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
Estimated monthly branded searches for Sterling Rope worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mammut’s and Sterling Rope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.