Mammut vs Outdoor Research:Which is more popular?
In September 2026, Outdoor Research had more branded searches than Mammut among softshell jacket brands worldwide. Outdoor Research had about 74,000 branded searches, while Mammut had 13,400. Outdoor Research made up 2.2% of all softshell jacket brand searches we track, and Mammut accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about softshell jacket brands, Outdoor Research appeared in four of the five answers and Mammut in one. Outdoor Research was mentioned before Mammut in every answer.
Who do people search for more?
Outdoor Research, about 6 searches for every 1 for Mammut
Who does AI mention more?
Outdoor Research, mentioned in 4 of 5 answers, Mammut in 1
Who does AI recommend more?
Outdoor Research, named ahead of Mammut in every answer
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Top softshell jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Outdoor Research was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mammut was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outdoor Research was listed before Mammut in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Outdoor Research4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Columbia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mammut1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about softshell jacket brands
5 answers
Asked ChatGPT
“Which softshell jacket brand should I buy?”
Asked ChatGPT
“What are the best softshell jacket brands?”
Asked ChatGPT
“What's the best softshell jacket brand for outdoor layering?”
Searched Google, AI Overview
“women's softshell jacket”
Searched Google, AI Overview
“men's softshell jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mammut or Outdoor Research more popular in search?
This chart shows how often people search Google for Mammut and Outdoor Research by name. Each line represents a brand's share of searches for all six softshell jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Outdoor Research, Mammut. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arc'teryx | Carhartt | Rab | Columbia | Outdoor Research | Mammut |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 19% | 6.9% | 8.4% | 2.1% | 0.39% |
| Nov 2025 | 59.6% | 21.8% | 5.4% | 10.9% | 2% | 0.35% |
| Dec 2025 | 60.7% | 22.3% | 4.5% | 10.3% | 2% | 0.29% |
| Jan 2026 | 65.2% | 16% | 7.2% | 9.1% | 2.1% | 0.38% |
| Feb 2026 | 64.3% | 12.9% | 10.6% | 8.6% | 3.2% | 0.47% |
| Mar 2026 | 66.8% | 11% | 11% | 8% | 2.7% | 0.42% |
| Apr 2026 | 65.6% | 8.8% | 13.2% | 8.8% | 3.2% | 0.49% |
| May 2026 | 67.2% | 7.4% | 13.5% | 8.2% | 3.3% | 0.4% |
| Jun 2026 | 67.6% | 7.4% | 13.6% | 7.7% | 3.3% | 0.4% |
| Jul 2026 | 65.6% | 7.2% | 16.1% | 7.5% | 3.2% | 0.39% |
| Aug 2026 | 66.8% | 9% | 13.4% | 7.6% | 2.7% | 0.4% |
| Sep 2026 | 66.1% | 13.3% | 10.9% | 7.2% | 2.2% | 0.4% |
How has the Mammut and Outdoor Research comparison changed over the last 12 months?
3 findings
- Outdoor Research was ahead of Mammut in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mammut’s share of searches among softshell jacket brands worldwide moved from 0.39% to 0.4%, and its estimated monthly branded searches moved from 16.7K to 13.4K.
- Across the 12 months ending September 2026, Outdoor Research’s share of searches among softshell jacket brands worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for softshell jacket brands worldwide in September 2026?
2 changes
In September 2026, Outdoor Research lost share of searches among softshell jacket brands worldwide, from 2.7% to 2.2%.
Estimated monthly branded searches for Mammut worldwide fell 19.8% over 12 measured months, from 16.7K to 13.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mammut’s and Outdoor Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mammut
2 branded search terms
- mammut jacket
- mammut softshell
Outdoor Research
1 branded search term
- outdoor research
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