Mammut vs SCARPA:Which is more popular?
In September 2026, SCARPA had more branded searches than Mammut among climbing gear brands worldwide. SCARPA had about 12,100 branded searches, while Mammut had 1,900. SCARPA made up 0.29% of all climbing gear brand searches we track, and Mammut accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about climbing gear brands, Mammut appeared in two of the five answers and SCARPA in one. Mammut was mentioned before SCARPA in every answer that named either.
Who do people search for more?
SCARPA, about 6 searches for every 1 for Mammut
Who does AI mention more?
Mammut, mentioned in 2 of 5 answers, SCARPA in 1
Who does AI recommend more?
Mammut, named ahead of SCARPA in 2 of 2 answers
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Top climbing gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mammut was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SCARPA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mammut was listed before SCARPA in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Black Diamond1st- La Sportiva2nd
Petzl3rd
Edelrid4th- Mammut5th
- SCARPA6th
DMM7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Edelrid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mammut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DMM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about climbing gear brands
5 answers
Asked ChatGPT
“Which climbing gear brand should I buy?”
Asked ChatGPT
“What are the best climbing gear brands?”
Asked ChatGPT
“What's the best climbing gear brand for a rock wall?”
Searched Google, AI Overview
“rock climbing gear”
Searched Google, AI Overview
“climbing gear for beginners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Mammut or SCARPA more popular in search?
This chart shows how often people search Google for Mammut and SCARPA by name. Each line represents a brand's share of searches for all seven climbing gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SCARPA, Mammut. The figures are in the table below the chart.
View monthly share of searches table
| Month | DMM | Black Diamond | La Sportiva | Petzl | Edelrid | SCARPA | Mammut |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.5% | 8.8% | 7.2% | 2.6% | 0.44% | 0.29% | 0.03% |
| Nov 2025 | 78.4% | 10.5% | 7% | 3.2% | 0.52% | 0.28% | 0.04% |
| Dec 2025 | 79% | 10.6% | 7.1% | 2.6% | 0.43% | 0.29% | 0.03% |
| Jan 2026 | 80.6% | 8.9% | 7.3% | 2.7% | 0.36% | 0.24% | 0.03% |
| Feb 2026 | 80.5% | 8.8% | 7.2% | 2.6% | 0.44% | 0.29% | 0.04% |
| Mar 2026 | 80.4% | 8.8% | 7.2% | 2.6% | 0.53% | 0.29% | 0.05% |
| Apr 2026 | 80.4% | 8.8% | 7.2% | 2.6% | 0.53% | 0.29% | 0.04% |
| May 2026 | 80.4% | 8.8% | 7.2% | 2.6% | 0.53% | 0.29% | 0.05% |
| Jun 2026 | 82.3% | 7.4% | 7.4% | 2.2% | 0.44% | 0.24% | 0.04% |
| Jul 2026 | 80.9% | 8.9% | 7.3% | 2.2% | 0.44% | 0.29% | 0.04% |
| Aug 2026 | 79.2% | 8.7% | 8.7% | 2.6% | 0.43% | 0.29% | 0.04% |
| Sep 2026 | 79.2% | 8.7% | 8.7% | 2.6% | 0.43% | 0.29% | 0.04% |
How has the Mammut and SCARPA comparison changed over the last 12 months?
3 findings
- SCARPA was ahead of Mammut in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mammut’s share of searches among climbing gear brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
- Across the 12 months ending September 2026, SCARPA’s share of searches among climbing gear brands worldwide held steady at 0.29%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for climbing gear brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mammut’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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