Black Diamond vs La Sportiva:Which is more popular?

Name: Black Diamond vs La Sportiva: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Black Diamond and La Sportiva were level in searches among climbing gear brands worldwide, with an estimated 368K branded searches each, at 8.7% of the total each. When we asked ChatGPT and Google AI Overviews about climbing gear brands, both Black Diamond and La Sportiva appeared in all five answers. Black Diamond was mentioned before La Sportiva in four out of five answers.

Among climbing gear brands worldwide in September 2026

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Top climbing gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Black Diamond and La Sportiva showed up in all five answers. Black Diamond was listed before La Sportiva in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Black Diamond	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
La Sportiva	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Petzl	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Edelrid	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Mammut	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
DMM	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
SCARPA	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Edelrid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mammut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DMM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing gear brands

5 answers

Asked ChatGPT
“Which climbing gear brand should I buy?”
1. 1Petzl
2. 2Black Diamond
3. 3La Sportiva
4. 4Edelrid
5. 5Mammut
Asked ChatGPT
“What are the best climbing gear brands?”
1. 1Petzl
2. 2Black Diamond
3. 3La Sportiva
4. 4Mammut
5. 5SCARPA
6. 6Edelrid
7. 7DMM
Asked ChatGPT
“What's the best climbing gear brand for a rock wall?”
1. 1Petzl
2. 2Black Diamond
3. 3La Sportiva
4. 4Edelrid
Searched Google, AI Overview
“rock climbing gear”
1. 1La Sportiva
2. 2Black Diamond
Searched Google, AI Overview
“climbing gear for beginners”

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Black Diamond or La Sportiva more popular in search?

This chart shows how often people search Google for Black Diamond and La Sportiva by name. Each line represents a brand's share of searches for all seven climbing gear brands we track, month by month, from English-language searches worldwide.

Black Diamond and La Sportiva among climbing gear brands worldwide, by month

Month	DMM	Black Diamond	La Sportiva	Petzl	Edelrid	SCARPA	Mammut
Oct 2025	80.5%	8.8%	7.2%	2.6%	0.44%	0.29%	0.03%
Nov 2025	78.4%	10.5%	7%	3.2%	0.52%	0.28%	0.04%
Dec 2025	79%	10.6%	7.1%	2.6%	0.43%	0.29%	0.03%
Jan 2026	80.6%	8.9%	7.3%	2.7%	0.36%	0.24%	0.03%
Feb 2026	80.5%	8.8%	7.2%	2.6%	0.44%	0.29%	0.04%
Mar 2026	80.4%	8.8%	7.2%	2.6%	0.53%	0.29%	0.05%
Apr 2026	80.4%	8.8%	7.2%	2.6%	0.53%	0.29%	0.04%
May 2026	80.4%	8.8%	7.2%	2.6%	0.53%	0.29%	0.05%
Jun 2026	82.3%	7.4%	7.4%	2.2%	0.44%	0.24%	0.04%
Jul 2026	80.9%	8.9%	7.3%	2.2%	0.44%	0.29%	0.04%
Aug 2026	79.2%	8.7%	8.7%	2.6%	0.43%	0.29%	0.04%
Sep 2026	79.2%	8.7%	8.7%	2.6%	0.43%	0.29%	0.04%

How has the Black Diamond and La Sportiva comparison changed over the last 12 months?

3 findings

Black Diamond was ahead of La Sportiva in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing gear brands worldwide moved from 8.8% to 8.7%, and its estimated monthly branded searches held steady at 368K.
Across the 12 months ending September 2026, La Sportiva’s share of searches among climbing gear brands worldwide moved from 7.2% to 8.7%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for climbing gear brands worldwide in September 2026?

1 change

Estimated monthly branded searches for La Sportiva worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Diamond’s and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.