PMI vs Sterling Rope:Which is searched more?

Name: PMI vs Sterling Rope: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, PMI had more branded searches than Sterling Rope among static rope brands worldwide. PMI had about 9,900 branded searches, while Sterling Rope had 2,400. PMI made up 0.26% of all static rope brand searches we track, and Sterling Rope accounted for 0.06%. These are worldwide searches for English-language branded terms.

Share of searches among static rope brands worldwide in September 2026Is PMI or Sterling Rope more popular in search?

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Is PMI or Sterling Rope more popular in search?

Compare the static rope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PMI and Sterling Rope among static rope brands worldwide, by month

Month	DMM	Black Diamond	Petzl	Edelrid	PMI	Sterling Rope	Mammut
Oct 2025	86.7%	9.5%	2.8%	0.47%	0.31%	0.08%	0.03%
Nov 2025	84.3%	11.3%	3.4%	0.56%	0.3%	0.07%	0.04%
Dec 2025	85%	11.4%	2.8%	0.46%	0.25%	0.06%	0.03%
Jan 2026	86.8%	9.6%	2.9%	0.38%	0.31%	0.05%	0.03%
Feb 2026	86.7%	9.5%	2.8%	0.47%	0.31%	0.08%	0.04%
Mar 2026	86.6%	9.5%	2.8%	0.57%	0.31%	0.07%	0.05%
Apr 2026	86.6%	9.5%	2.8%	0.57%	0.31%	0.07%	0.04%
May 2026	86.6%	9.5%	2.8%	0.57%	0.31%	0.07%	0.05%
Jun 2026	88.7%	8%	2.4%	0.48%	0.32%	0.08%	0.04%
Jul 2026	87.2%	9.6%	2.4%	0.47%	0.26%	0.06%	0.04%
Aug 2026	86.8%	9.5%	2.8%	0.47%	0.26%	0.06%	0.04%
Sep 2026	86.8%	9.5%	2.8%	0.47%	0.26%	0.06%	0.05%

How has the PMI and Sterling Rope comparison changed over the last 12 months?

3 findings

PMI was ahead of Sterling Rope in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, PMI’s share of searches among static rope brands worldwide moved from 0.31% to 0.26%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
Across the 12 months ending September 2026, Sterling Rope’s share of searches among static rope brands worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for static rope brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for PMI worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for Sterling Rope worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PMI’s and Sterling Rope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.