Brandwave

Petzl vs SCARPA:Which is more popular?

In September 2026, Petzl had more branded searches than SCARPA among climbing gear brands worldwide. Petzl had about 110,000 branded searches, while SCARPA had 12,100. Petzl made up 2.6% of all climbing gear brand searches we track, and SCARPA accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about climbing gear brands, Petzl appeared in four of the five answers and SCARPA in one. Petzl was mentioned before SCARPA in every answer that named either.

Among climbing gear brands worldwide in September 2026

Who do people search for more?

Petzl, about 9 searches for every 1 for SCARPA

Petzl 110K searchesSCARPA 12.1K searches

Who does AI mention more?

Petzl, mentioned in 4 of 5 answers, SCARPA in 1

Petzl in 4 of 5SCARPA in 1 of 5

Who does AI recommend more?

Petzl, named ahead of SCARPA in 4 of 4 answers

Petzl first in 4SCARPA never first

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Top climbing gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petzl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SCARPA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Petzl was listed before SCARPA in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. La Sportiva2nd
  3. Petzl3rd
  4. Edelrid4th
  5. Mammut5th
  6. SCARPA6th
  7. DMM7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edelrid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mammut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DMM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing gear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Petzl or SCARPA more popular in search?

This chart shows how often people search Google for Petzl and SCARPA by name. Each line represents a brand's share of searches for all seven climbing gear brands we track, month by month, from English-language searches worldwide.

Petzl and SCARPA among climbing gear brands worldwide, by month

Share of searches by month for Petzl, SCARPA. The figures are in the table below the chart.

View monthly share of searches table
MonthDMMBlack DiamondLa SportivaPetzlEdelridSCARPAMammut
Oct 202580.5%8.8%7.2%2.6%0.44%0.29%0.03%
Nov 202578.4%10.5%7%3.2%0.52%0.28%0.04%
Dec 202579%10.6%7.1%2.6%0.43%0.29%0.03%
Jan 202680.6%8.9%7.3%2.7%0.36%0.24%0.03%
Feb 202680.5%8.8%7.2%2.6%0.44%0.29%0.04%
Mar 202680.4%8.8%7.2%2.6%0.53%0.29%0.05%
Apr 202680.4%8.8%7.2%2.6%0.53%0.29%0.04%
May 202680.4%8.8%7.2%2.6%0.53%0.29%0.05%
Jun 202682.3%7.4%7.4%2.2%0.44%0.24%0.04%
Jul 202680.9%8.9%7.3%2.2%0.44%0.29%0.04%
Aug 202679.2%8.7%8.7%2.6%0.43%0.29%0.04%
Sep 202679.2%8.7%8.7%2.6%0.43%0.29%0.04%

How has the Petzl and SCARPA comparison changed over the last 12 months?

3 findings
  • Petzl was ahead of SCARPA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Petzl’s share of searches among climbing gear brands worldwide held steady at 2.6%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, SCARPA’s share of searches among climbing gear brands worldwide held steady at 0.29%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for climbing gear brands worldwide in September 2026?

0 changes

Neither Petzl nor SCARPA moved beyond provider rounding among climbing gear brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Petzl’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Petzl

1 branded search term

  • petzl

SCARPA

1 branded search term

  • scarpa climbing shoes

How the Brand Demand Index is measured

Other head-to-heads among climbing gear brands

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