Brandwave

How popular isPetzl in search?

In September 2026, there were an estimated 110K branded searches for Petzl worldwide which held steady over the last 12 months. Petzl holds 19.9% estimated Share of Search among head torch brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black Diamond66.7%
  2. Petzl19.9%
  3. Ledlenser13.4%
Petzl website (opens in a new tab)

Follow Petzl and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which head torch brands compete with Petzl?

Petzl against head torch brands worldwide, by month

Share of Search by month for Black Diamond, Petzl, Ledlenser. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondPetzlLedlenser
Oct 202562.6%18.7%18.7%
Nov 202562.5%18.8%18.8%
Dec 202567.2%16.4%16.4%
Jan 202666.6%20%13.4%
Feb 202666.7%19.9%13.4%
Mar 202666.7%19.9%13.4%
Apr 202668.3%20.4%11.2%
May 202668.3%20.4%11.2%
Jun 202668.3%20.5%11.2%
Jul 202670.9%17.4%11.7%
Aug 202668.3%20.4%11.2%
Sep 202666.7%19.9%13.4%

  1. 1.Black Diamond

    66.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Petzl

    19.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Ledlenser

    13.4%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

Compare search popularity between Petzl and its closest rivals

Every comparison with Petzl

How has branded search demand for Petzl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Petzl worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among head torch brands worldwide increased from 18.7% to 19.9%.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among head torch brands worldwide peaked at 20.5% in June 2026 and was lowest at 16.4% in December 2025.
  • Across the 12 months ending September 2026, Petzl rose from 3rd to 2nd among head torch brands worldwide.

How did search popularity change for head torch brands worldwide in September 2026?

  1. In September 2026, Ledlenser gained estimated Share of Search among head torch brands worldwide, from 11.2% to 13.4%.

  2. In September 2026, Black Diamond lost estimated Share of Search among head torch brands worldwide, from 68.3% to 66.7%.

Where does Petzl compete?

Petzl is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands4th of 61.8%Show ranking
Rope bag brands4th of 61.8%Show ranking
Static rope brands3rd of 72.9%Show ranking
Climbing gear brands3rd of 52.9%Show ranking
Ice axe brands3rd of 32.9%Show ranking
Headlamp brands2nd of 419.5%Show ranking
Head torch brands2nd of 319.9%Shown above
Climbing rope brands2nd of 422.8%Show ranking
Torch brands1st of 340.1%Show ranking

How is Petzl measured?

Brandwave collects information about searches that people make online using Petzl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • petzl

Do you work for Petzl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Petzl your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free