Brandwave

Head torch brands:Which are searched most?

In September 2026, Black Diamond was the most searched among head torch brands worldwide, with an estimated 368K branded searches and 66.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black Diamond66.7%
  2. Petzl19.9%
  3. Ledlenser13.4%

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Share of SearchLeaderboard

Compare the head torch and headlamp brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among head torch brands worldwide, by month

Share of Search by month for Black Diamond, Petzl, Ledlenser. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondPetzlLedlenser
Oct 202562.6%18.7%18.7%
Nov 202562.5%18.8%18.8%
Dec 202567.2%16.4%16.4%
Jan 202666.6%20%13.4%
Feb 202666.7%19.9%13.4%
Mar 202666.7%19.9%13.4%
Apr 202668.3%20.4%11.2%
May 202668.3%20.4%11.2%
Jun 202668.3%20.5%11.2%
Jul 202670.9%17.4%11.7%
Aug 202668.3%20.4%11.2%
Sep 202666.7%19.9%13.4%

This month’s ranking, September 2026

  1. Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Petzl

    19.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Ledlenser

    13.4%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among head torch brands worldwide?

In September 2026, Black Diamond was the most searched among head torch brands worldwide, with an estimated 368K branded searches and 66.7% estimated Share of Search within this set. Petzl is in 2nd place, 46.7 percentage points behind at 19.9% Share of Search.

Global head torch brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Black Diamond62.6% → 66.7%70.9%Jul 202662.5%Nov 20251st
Petzl18.7% → 19.9%20.5%Jun 202616.4%Dec 20253rd → 2nd
Ledlenser18.7% → 13.4%18.8%Nov 202511.2%Jun 20262nd → 3rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among head torch brands worldwide increased from 62.6% to 66.7%.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among head torch brands worldwide increased from 18.7% to 19.9%.
  • Across the 12 months ending September 2026, Ledlenser’s estimated Share of Search among head torch brands worldwide decreased from 18.7% to 13.4%.
  • Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among head torch brands worldwide peaked at 70.9% in July 2026 and was lowest at 62.5% in November 2025.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among head torch brands worldwide peaked at 20.5% in June 2026 and was lowest at 16.4% in December 2025.
  • Across the 12 months ending September 2026, Ledlenser’s estimated Share of Search among head torch brands worldwide peaked at 18.8% in November 2025 and was lowest at 11.2% in June 2026.
  • Across the 12 months ending September 2026, Petzl rose from 3rd to 2nd among head torch brands worldwide.
  • Across the 12 months ending September 2026, Ledlenser fell from 2nd to 3rd among head torch brands worldwide.

How did search popularity change for head torch brands worldwide in September 2026?

  1. In September 2026, Ledlenser gained estimated Share of Search among head torch brands worldwide, from 11.2% to 13.4%.

  2. In September 2026, Black Diamond lost estimated Share of Search among head torch brands worldwide, from 68.3% to 66.7%.

How the Brand Demand Index is measured

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