Fenix vs Petzl:Which is more popular?
In September 2026, Petzl had more branded searches than Fenix among torch brands worldwide. Petzl had about 110,000 branded searches, while Fenix had 8,100. Petzl made up 38.9% of all torch brand searches we track, and Fenix accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about torch brands, Fenix appeared in four of the five answers and Petzl in one. Fenix was mentioned before Petzl in every answer.
Who do people search for more?
Petzl, about 14 searches for every 1 for Fenix
Who does AI mention more?
Fenix, mentioned in 4 of 5 answers, Petzl in 1
Who does AI recommend more?
Fenix, named ahead of Petzl in every answer
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Top torch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fenix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Petzl was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fenix was listed before Petzl in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about torch brands
5 answers
Asked ChatGPT
“Which torch brand should I buy?”
Asked ChatGPT
“What are the best torch brands?”
Asked ChatGPT
“What's the best torch brand for outdoor use?”
Searched Google, AI Overview
“best flashlight”
Searched Google, AI Overview
“torch for camping”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fenix or Petzl more popular in search?
This chart shows how often people search Google for Fenix and Petzl by name. Each line represents a brand's share of searches for all four torch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Petzl, Fenix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Petzl | Nitecore | Ledlenser | Fenix |
|---|---|---|---|---|
| Oct 2025 | 32.5% | 32.5% | 32.5% | 2.4% |
| Nov 2025 | 34.6% | 28.2% | 34.6% | 2.5% |
| Dec 2025 | 32.5% | 32.5% | 32.5% | 2.4% |
| Jan 2026 | 39.3% | 32% | 26.3% | 2.4% |
| Feb 2026 | 41.6% | 28% | 28% | 2.5% |
| Mar 2026 | 41.6% | 28% | 28% | 2.5% |
| Apr 2026 | 43.8% | 29.5% | 24.1% | 2.6% |
| May 2026 | 41.1% | 33.8% | 22.6% | 2.5% |
| Jun 2026 | 41% | 33.5% | 22.4% | 3% |
| Jul 2026 | 39.1% | 32% | 26.1% | 2.8% |
| Aug 2026 | 41.1% | 33.8% | 22.6% | 2.5% |
| Sep 2026 | 38.9% | 32% | 26.2% | 2.9% |
How has the Fenix and Petzl comparison changed over the last 12 months?
3 findings
- Petzl was ahead of Fenix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fenix’s share of searches among torch brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Petzl’s share of searches among torch brands worldwide moved from 32.5% to 38.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for torch brands worldwide in September 2026?
1 change
In September 2026, Petzl lost share of searches among torch brands worldwide, from 41.1% to 38.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fenix’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among torch brands
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