Fenix vs Ledlenser:Which is more popular?
In September 2026, Ledlenser had more branded searches than Fenix among torch brands worldwide. Ledlenser had about 74,000 branded searches, while Fenix had 8,100. Ledlenser made up 26.2% of all torch brand searches we track, and Fenix accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about torch brands, Fenix appeared in four of the five answers and Ledlenser in none.
Who do people search for more?
Ledlenser, about 9 searches for every 1 for Fenix
Who does AI mention more?
Fenix, mentioned in 4 of 5 answers, Ledlenser in 0
Who does AI recommend more?
Fenix, the only one of the two named
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Top torch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fenix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ledlenser did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about torch brands
5 answers
Asked ChatGPT
“Which torch brand should I buy?”
Asked ChatGPT
“What are the best torch brands?”
Asked ChatGPT
“What's the best torch brand for outdoor use?”
Searched Google, AI Overview
“best flashlight”
Searched Google, AI Overview
“torch for camping”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fenix or Ledlenser more popular in search?
This chart shows how often people search Google for Fenix and Ledlenser by name. Each line represents a brand's share of searches for all four torch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ledlenser, Fenix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Petzl | Nitecore | Ledlenser | Fenix |
|---|---|---|---|---|
| Oct 2025 | 32.5% | 32.5% | 32.5% | 2.4% |
| Nov 2025 | 34.6% | 28.2% | 34.6% | 2.5% |
| Dec 2025 | 32.5% | 32.5% | 32.5% | 2.4% |
| Jan 2026 | 39.3% | 32% | 26.3% | 2.4% |
| Feb 2026 | 41.6% | 28% | 28% | 2.5% |
| Mar 2026 | 41.6% | 28% | 28% | 2.5% |
| Apr 2026 | 43.8% | 29.5% | 24.1% | 2.6% |
| May 2026 | 41.1% | 33.8% | 22.6% | 2.5% |
| Jun 2026 | 41% | 33.5% | 22.4% | 3% |
| Jul 2026 | 39.1% | 32% | 26.1% | 2.8% |
| Aug 2026 | 41.1% | 33.8% | 22.6% | 2.5% |
| Sep 2026 | 38.9% | 32% | 26.2% | 2.9% |
How has the Fenix and Ledlenser comparison changed over the last 12 months?
3 findings
- Ledlenser was ahead of Fenix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fenix’s share of searches among torch brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among torch brands worldwide moved from 32.5% to 26.2%, and its estimated monthly branded searches moved from 110K to 74K.
How did search popularity change for torch brands worldwide in September 2026?
1 change
In September 2026, Ledlenser gained share of searches among torch brands worldwide, from 22.6% to 26.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fenix’s and Ledlenser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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