Brandwave

How popular isDMM in search?

In September 2026, there were an estimated 3.4M branded searches for DMM worldwide which held steady over the last 12 months. DMM holds 54.9% estimated Share of Search among rope bag brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM54.9%
  2. Arc'teryx36.7%
  3. Black Diamond6%
  4. Petzl1.8%
  5. Edelrid0.3%
  6. Mammut0.28%
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Which rope bag brands compete with DMM?

DMM against rope bag brands worldwide, by month

Share of Search by month for DMM, Arc'teryx, Black Diamond. The figures are in the table below the chart.

View monthly share of search table
MonthDMMArc'teryxBlack DiamondPetzlEdelridMammut
Oct 202550.7%41.5%5.6%1.7%0.27%0.29%
Nov 202541.5%50.7%5.6%1.7%0.27%0.33%
Dec 202541.7%50.9%5.6%1.4%0.23%0.27%
Jan 202650.7%41.5%5.6%1.7%0.22%0.28%
Feb 202654.9%36.7%6%1.8%0.3%0.32%
Mar 202658.8%32.1%6.5%1.9%0.39%0.27%
Apr 202662.4%28%6.9%2.1%0.41%0.27%
May 202662.5%28%6.9%2.1%0.41%0.24%
Jun 202663.5%28.5%5.7%1.7%0.34%0.23%
Jul 202662.8%28.1%6.9%1.7%0.34%0.23%
Aug 202658.9%32.2%6.5%1.9%0.32%0.25%
Sep 202654.9%36.7%6%1.8%0.3%0.28%

  1. 1.DMM

    54.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4 points.

  2. 2.Arc'teryx

    36.7%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.5 points.

  3. 3.Black Diamond

    6%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Petzl

    1.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Edelrid

    0.3%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mammut

    0.28%

    Held 6th. 17.2K estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between DMM and its closest rivals

Every comparison with DMM

How has branded search demand for DMM changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DMM worldwide held steady at 3.4M.
  • Across the 12 months ending September 2026, DMM’s estimated Share of Search among rope bag brands worldwide increased from 50.7% to 54.9%.
  • Across the 12 months ending September 2026, DMM’s estimated Share of Search among rope bag brands worldwide peaked at 63.5% in June 2026 and was lowest at 41.5% in November 2025.

How did search popularity change for rope bag brands worldwide in September 2026?

  1. In September 2026, Arc'teryx gained estimated Share of Search among rope bag brands worldwide, from 32.2% to 36.7%.

  2. In September 2026, DMM lost estimated Share of Search among rope bag brands worldwide, from 58.9% to 54.9%.

  3. Estimated monthly branded searches for Mammut worldwide fell 10.9% over 12 measured months, from 19.3K to 17.2K in September 2026.

Where does DMM compete?

DMM is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands1st of 654.9%Show ranking
Rope bag brands1st of 654.9%Shown above
Chalk bag brands1st of 555.9%Show ranking
Static rope brands1st of 786.1%Show ranking
Climbing gear brands1st of 586.7%Show ranking
Ice axe brands1st of 387.5%Show ranking

How is DMM measured?

Brandwave collects information about searches that people make online using DMM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dmm

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How the Brand Demand Index is measured

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