Brandwave

DMM vs Organic Climbing:Which is more popular?

In September 2026, DMM had more branded searches than Organic Climbing among chalk bag brands worldwide. DMM had about 3.4 million branded searches, while Organic Climbing had 2,400. DMM made up 56% of all chalk bag brand searches we track, and Organic Climbing accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about chalk bag brands, Organic Climbing appeared in three of the five answers and DMM in one. Organic Climbing was mentioned before DMM in every answer that named either.

Among chalk bag brands worldwide in September 2026

Who do people search for more?

DMM, about 1396 searches for every 1 for Organic Climbing

DMM 3.4M searchesOrganic Climbing 2.4K searches

Who does AI mention more?

Organic Climbing, mentioned in 3 of 5 answers, DMM in 1

Organic Climbing in 3 of 5DMM in 1 of 5

Who does AI recommend more?

Organic Climbing, named ahead of DMM in 3 of 3 answers

Organic Climbing first in 3DMM never first

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Top chalk bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Organic Climbing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DMM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Organic Climbing was listed before DMM in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Organic Climbing2nd
  3. 8BPLUS3rd
  4. Mammut4th
  5. DMM–
  6. Arc'teryx–
  7. Edelrid–
  8. Deuter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 8BPLUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Organic Climbing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mammut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DMM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edelrid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deuter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chalk bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is DMM or Organic Climbing more popular in search?

This chart shows how often people search Google for DMM and Organic Climbing by name. Each line represents a brand's share of searches for all eight chalk bag brands we track, month by month, from English-language searches worldwide.

DMM and Organic Climbing among chalk bag brands worldwide, by month

Share of searches by month for DMM, Organic Climbing. The figures are in the table below the chart.

View monthly share of searches table
MonthDMMArc'teryxBlack DiamondEdelridOrganic ClimbingMammut8BPLUSDeuter
Oct 202551.7%42.3%5.7%0.28%0.04%0.02%0.02%<0.01%
Nov 202542.3%51.7%5.7%0.28%0.04%0.02%0.02%<0.01%
Dec 202542.3%51.7%5.7%0.23%0.04%0.02%0.02%<0.01%
Jan 202651.7%42.3%5.7%0.23%0.03%0.02%0.01%<0.01%
Feb 202656%37.5%6.2%0.3%0.04%0.03%0.02%<0.01%
Mar 202660.1%32.8%6.6%0.4%0.04%0.03%0.02%<0.01%
Apr 202663.9%28.6%7%0.42%0.06%0.03%0.02%<0.01%
May 202663.9%28.6%7%0.42%0.06%0.04%0.02%<0.01%
Jun 202664.7%29%5.8%0.35%0.05%0.03%0.02%<0.01%
Jul 202663.9%28.6%7%0.35%0.04%0.03%0.02%<0.01%
Aug 202660.1%32.8%6.6%0.32%0.04%0.03%0.02%<0.01%
Sep 202656%37.4%6.2%0.3%0.04%0.03%0.02%<0.01%

How has the DMM and Organic Climbing comparison changed over the last 12 months?

3 findings
  • DMM was ahead of Organic Climbing in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DMM’s share of searches among chalk bag brands worldwide moved from 51.7% to 56%, and its estimated monthly branded searches held steady at 3.4M.
  • Across the 12 months ending September 2026, Organic Climbing’s share of searches among chalk bag brands worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 2.4K.

How did search popularity change for chalk bag brands worldwide in September 2026?

1 change

  1. In September 2026, DMM lost share of searches among chalk bag brands worldwide, from 60.1% to 56%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DMM’s and Organic Climbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DMM

1 branded search term

  • dmm

Organic Climbing

1 branded search term

  • organic climbing

How the Brand Demand Index is measured

Other head-to-heads among chalk bag brands

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