Brandwave

DMM vs PMI:Which is more popular?

In September 2026, DMM had more branded searches than PMI among static rope brands worldwide. DMM had about 3.4 million branded searches, while PMI had 590. DMM made up 87% of all static rope brand searches we track, and PMI accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about static rope brands, PMI appeared in four of the five answers and DMM in none.

Among static rope brands worldwide in September 2026

Who do people search for more?

DMM, about 5678 searches for every 1 for PMI

DMM 3.4M searchesPMI 590 searches

Who does AI mention more?

PMI, mentioned in 4 of 5 answers, DMM in 0

PMI in 4 of 5DMM in 0 of 5

Who does AI recommend more?

PMI, the only one of the two named

PMI first in 4DMM never named

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Top static rope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PMI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DMM did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PMI1st
  2. Sterling Rope2nd
  3. Petzl3rd
  4. Edelrid4th
  5. Mammut4th
  6. DMM–
  7. Black Diamond–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sterling Rope4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edelrid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mammut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DMM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Diamond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about static rope brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DMM or PMI more popular in search?

This chart shows how often people search Google for DMM and PMI by name. Each line represents a brand's share of searches for all seven static rope brands we track, month by month, from English-language searches worldwide.

DMM and PMI among static rope brands worldwide, by month

Share of searches by month for DMM, PMI. The figures are in the table below the chart.

View monthly share of searches table
MonthDMMBlack DiamondPetzlEdelridSterling RopeMammutPMI
Oct 202587%9.6%2.9%0.47%0.08%0.03%0.02%
Nov 202584.5%11.4%3.4%0.56%0.07%0.04%0.01%
Dec 202585.2%11.4%2.8%0.46%0.06%0.03%0.02%
Jan 202687.1%9.6%2.9%0.39%0.05%0.03%0.01%
Feb 202687%9.6%2.9%0.47%0.08%0.04%0.02%
Mar 202686.9%9.5%2.9%0.58%0.08%0.05%0.02%
Apr 202686.9%9.5%2.9%0.58%0.08%0.04%0.02%
May 202686.9%9.5%2.9%0.58%0.08%0.05%0.02%
Jun 202689%8%2.4%0.48%0.08%0.04%0.02%
Jul 202687.4%9.6%2.4%0.47%0.06%0.04%0.02%
Aug 202687%9.6%2.9%0.47%0.06%0.04%0.02%
Sep 202687%9.6%2.9%0.47%0.06%0.05%0.02%

How has the DMM and PMI comparison changed over the last 12 months?

3 findings
  • DMM was ahead of PMI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DMM’s share of searches among static rope brands worldwide held steady at 87%, and its estimated monthly branded searches held steady at 3.4M.
  • Across the 12 months ending September 2026, PMI’s share of searches among static rope brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 720 to 590.

How did search popularity change for static rope brands worldwide in September 2026?

2 changes

  1. DMM’s share of searches among static rope brands worldwide has lost ground for 3 months in a row, from 89% to 87% in September 2026.

  2. Estimated monthly branded searches for PMI worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DMM’s and PMI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DMM

1 branded search term

  • dmm

PMI

1 branded search term

  • pmi rope

How the Brand Demand Index is measured

Other head-to-heads among static rope brands

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