8BPLUS vs DMM:Which is more popular?
In September 2026, DMM had more branded searches than 8BPLUS among chalk bag brands worldwide. DMM had about 3.4 million branded searches, while 8BPLUS had 1,000. DMM made up 56% of all chalk bag brand searches we track, and 8BPLUS accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about chalk bag brands, 8BPLUS appeared in all five answers and DMM in one. 8BPLUS was mentioned before DMM in every answer.
Who do people search for more?
DMM, about 3350 searches for every 1 for 8BPLUS
Who does AI mention more?
8BPLUS, mentioned in every answer we collected
Who does AI recommend more?
8BPLUS, named ahead of DMM in every answer
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Top chalk bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 8BPLUS appeared in all five answers. DMM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. 8BPLUS was listed before DMM in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- 8BPLUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Organic Climbing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mammut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DMM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edelrid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Deuter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chalk bag brands
5 answers
Asked ChatGPT
“Which chalk bag brand should I buy?”
Asked ChatGPT
“What are the best chalk bag brands?”
Asked ChatGPT
“What's the best chalk bag brand for indoor climbing?”
Searched Google, AI Overview
“climbing chalk bag”
Searched Google, AI Overview
“chalk bag for bouldering”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is 8BPLUS or DMM more popular in search?
This chart shows how often people search Google for 8BPLUS and DMM by name. Each line represents a brand's share of searches for all eight chalk bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DMM, 8BPLUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | DMM | Arc'teryx | Black Diamond | Edelrid | Organic Climbing | Mammut | 8BPLUS | Deuter |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 42.3% | 5.7% | 0.28% | 0.04% | 0.02% | 0.02% | <0.01% |
| Nov 2025 | 42.3% | 51.7% | 5.7% | 0.28% | 0.04% | 0.02% | 0.02% | <0.01% |
| Dec 2025 | 42.3% | 51.7% | 5.7% | 0.23% | 0.04% | 0.02% | 0.02% | <0.01% |
| Jan 2026 | 51.7% | 42.3% | 5.7% | 0.23% | 0.03% | 0.02% | 0.01% | <0.01% |
| Feb 2026 | 56% | 37.5% | 6.2% | 0.3% | 0.04% | 0.03% | 0.02% | <0.01% |
| Mar 2026 | 60.1% | 32.8% | 6.6% | 0.4% | 0.04% | 0.03% | 0.02% | <0.01% |
| Apr 2026 | 63.9% | 28.6% | 7% | 0.42% | 0.06% | 0.03% | 0.02% | <0.01% |
| May 2026 | 63.9% | 28.6% | 7% | 0.42% | 0.06% | 0.04% | 0.02% | <0.01% |
| Jun 2026 | 64.7% | 29% | 5.8% | 0.35% | 0.05% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 63.9% | 28.6% | 7% | 0.35% | 0.04% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 60.1% | 32.8% | 6.6% | 0.32% | 0.04% | 0.03% | 0.02% | <0.01% |
| Sep 2026 | 56% | 37.4% | 6.2% | 0.3% | 0.04% | 0.03% | 0.02% | <0.01% |
How has the 8BPLUS and DMM comparison changed over the last 12 months?
3 findings
- DMM was ahead of 8BPLUS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 8BPLUS’s share of searches among chalk bag brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, DMM’s share of searches among chalk bag brands worldwide moved from 51.7% to 56%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for chalk bag brands worldwide in September 2026?
1 change
In September 2026, DMM lost share of searches among chalk bag brands worldwide, from 60.1% to 56%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 8BPLUS’s and DMM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chalk bag brands
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