Camp Chef vs Primus:Which is more popular?
In September 2026, Camp Chef had more branded searches than Primus among camping stove brands worldwide. Camp Chef had about 22,200 branded searches, while Primus had 14,800. Camp Chef made up 2.9% of all camping stove brand searches we track, and Primus accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about camping stove brands, Camp Chef appeared in all five answers and Primus in one. Camp Chef was mentioned before Primus in every answer.
Who do people search for more?
Camp Chef, about 50% more searches than Primus
Who does AI mention more?
Camp Chef, mentioned in every answer we collected
Who does AI recommend more?
Camp Chef, named ahead of Primus in every answer
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Top camping stove brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Camp Chef appeared in all five answers. Primus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Camp Chef was listed before Primus in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Camp Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jetboil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Soto2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MSR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Primus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping stove brands
5 answers
Asked ChatGPT
“Which camping stove brand should I buy?”
Asked ChatGPT
“What are the best camping stove brands?”
Asked ChatGPT
“What's the best camping stove brand for camp cooking?”
Searched Google, AI Overview
“best camping stove”
Searched Google, AI Overview
“portable camping stove”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Camp Chef or Primus more popular in search?
This chart shows how often people search Google for Camp Chef and Primus by name. Each line represents a brand's share of searches for all six camping stove brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Camp Chef, Primus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Soto | Coleman | Jetboil | Camp Chef | Primus | MSR |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 35% | 13.8% | 2.8% | 1.7% | 0.68% |
| Nov 2025 | 45.9% | 34.8% | 13.7% | 3.4% | 1.5% | 0.67% |
| Dec 2025 | 46.1% | 34.6% | 13.8% | 3.4% | 1.5% | 0.68% |
| Jan 2026 | 45.5% | 36% | 13.6% | 2.7% | 1.6% | 0.67% |
| Feb 2026 | 47.3% | 35.8% | 11.6% | 2.8% | 1.8% | 0.69% |
| Mar 2026 | 51.6% | 32.4% | 10.4% | 3.1% | 1.9% | 0.62% |
| Apr 2026 | 50% | 32% | 12.2% | 3.7% | 1.6% | 0.6% |
| May 2026 | 48.7% | 32.6% | 11.9% | 4.4% | 1.7% | 0.71% |
| Jun 2026 | 43.9% | 36.8% | 13.1% | 3.9% | 1.6% | 0.64% |
| Jul 2026 | 42.3% | 35.4% | 15.5% | 3.8% | 2.3% | 0.76% |
| Aug 2026 | 47.7% | 32.7% | 14.3% | 2.9% | 1.8% | 0.7% |
| Sep 2026 | 48.3% | 31.7% | 14.4% | 2.9% | 1.9% | 0.71% |
How has the Camp Chef and Primus comparison changed over the last 12 months?
3 findings
- Camp Chef was ahead of Primus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Camp Chef’s share of searches among camping stove brands worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Primus’ share of searches among camping stove brands worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 13.4K to 14.8K.
How did search popularity change for camping stove brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Primus worldwide rose 10.6% over 12 measured months, from 13.4K to 14.8K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Camp Chef’s and Primus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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