Brandwave

Masterbuilt vs Oklahoma Joe's:Which is more popular?

In October 2026, Oklahoma Joe's had more branded searches than Masterbuilt among BBQ cover brands worldwide. Oklahoma Joe's had about 780 branded searches, while Masterbuilt had 640. Oklahoma Joe's made up 2.9% of all BBQ cover brand searches we track, and Masterbuilt accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about BBQ cover brands, neither Masterbuilt nor Oklahoma Joe's appeared in any of the five answers.

Among BBQ cover brands worldwide in October 2026

Who do people search for more?

Oklahoma Joe's, about 22% more searches than Masterbuilt

Oklahoma Joe's 780 searchesMasterbuilt 640 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Masterbuilt in 0 of 5Oklahoma Joe's in 0 of 5

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Top BBQ cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Masterbuilt nor Oklahoma Joe's showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Classic Accessories1st
  2. Weber2nd
  3. Unicook3rd
  4. Traeger4th
  5. Grillman5th
  6. Pit Boss–
  7. Napoleon–
  8. Bosmere–
  9. Oklahoma Joe's–
  10. Masterbuilt–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classic Accessories5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grillman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosmere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ cover brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Masterbuilt or Oklahoma Joe's more popular in search?

This chart shows how often people search Google for Masterbuilt and Oklahoma Joe's by name. Each line represents a brand's share of searches for all 11 BBQ cover brands we track, month by month, from English-language searches worldwide.

Masterbuilt and Oklahoma Joe's among BBQ cover brands worldwide, by month

Share of searches by month for Oklahoma Joe's, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberClassic AccessoriesPit BossTraegerNapoleonBosmereOklahoma Joe'sMasterbuiltUnicookVonHausGrillman
Nov 202544.7%11.3%10.9%20%3.3%1.8%2.7%3.1%1.8%0.09%0.09%
Dec 202536.6%9.2%9.7%35%2%1.5%1.8%2.5%1.5%0.08%0.05%
Jan 202647.7%14.7%7.7%17.6%2.6%2.4%2.1%2.6%2.4%0.12%0.08%
Feb 202644.9%15.7%9.5%15.1%3.1%3.2%2.5%3%2.6%0.16%0.16%
Mar 202654.1%11.8%9.5%9.8%3.9%2.9%2.9%2.7%1.9%0.36%0.23%
Apr 202655.7%11.5%9.1%9.4%4.5%1.9%2.5%2.7%1.9%0.68%0.18%
May 202655.7%9.4%8.5%11.5%5.5%1.9%2.8%2.4%1.3%0.83%0.19%
Jun 202654.1%9.6%9.4%11.8%5.4%1.6%3.2%2.5%1.3%0.85%0.15%
Jul 202652.6%10.8%9.6%11.4%5.7%2.2%2.9%2.4%1.4%0.78%0.12%
Aug 202647.8%14.7%9.7%12.1%5.8%2.4%2.4%2.7%1.6%0.57%0.23%
Sep 202650.3%14.5%9.2%10.5%4.8%2.9%2.6%2.7%1.9%0.36%0.16%
Oct 202650.6%13.5%10.9%9.8%4.5%3.3%2.9%2.4%1.8%0.26%0.11%

Oklahoma Joe's and Masterbuilt sell other things too, so only their searches that name this product count here, like “oklahoma joe grill cover”.

How has branded search for Masterbuilt and Oklahoma Joe's changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending October 2026: Oklahoma Joe's took it in March 2026, Masterbuilt took it in April 2026, Oklahoma Joe's took it in May 2026, Masterbuilt took it in August 2026, Oklahoma Joe's took it in October 2026.
  • Across the 12 months ending October 2026, Masterbuilt’s share of searches among BBQ cover brands worldwide moved from 3.1% to 2.4%, and its estimated monthly branded searches moved from 990 to 640.
  • Across the 12 months ending October 2026, Oklahoma Joe's’ share of searches among BBQ cover brands worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 870 to 780.

How did search popularity change for BBQ cover brands worldwide in October 2026?

2 changes

  1. In October 2026, Oklahoma Joe's rose from 8th to 7th among BBQ cover brands worldwide.

  2. In October 2026, Masterbuilt fell from 7th to 8th among BBQ cover brands worldwide.

How are Masterbuilt’s and Oklahoma Joe's’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Masterbuilt’s and Oklahoma Joe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masterbuilt

2 branded search terms

  • masterbuilt grill cover
  • masterbuilt smoker cover

Oklahoma Joe's

2 branded search terms

  • oklahoma joe grill cover
  • oklahoma joe smoker cover

How the Brand Demand Index is measured

Other head-to-heads among BBQ cover brands

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