Brandwave

Masport vs Napoleon:Which is searched more?

In September 2026, Napoleon had more branded searches than Masport among fireplace brands worldwide. Napoleon had about 9,900 branded searches, while Masport had 6,600. Napoleon made up 8.4% of all fireplace brand searches we track, and Masport accounted for 5.6%. These are worldwide searches for English-language branded terms.

Share of searches among fireplace brands worldwide in September 2026Is Masport or Napoleon more popular in search?
Masport5.6%6.6K searches
vs
Napoleon8.4%9.9K searches

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Is Masport or Napoleon more popular in search?

Compare the fireplace brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Masport and Napoleon among fireplace brands worldwide, by month

Share of searches by month for Napoleon, Masport. The figures are in the table below the chart.

View monthly share of searches table
MonthRinnaiDimplexNapoleonHeat & GloMasportRegencyEsceaYuncaWoodsman
Oct 202546.9%22.8%11.5%7.7%4.2%5.1%1%0.82%0.06%
Nov 202544.4%26.9%10.9%7.3%4%4.9%0.96%0.78%0.03%
Dec 202548.5%23.6%9.7%7.9%4.3%4.3%0.85%0.66%0.03%
Jan 202652.9%21.9%8.7%7.1%3.9%3.9%0.94%0.76%0.04%
Feb 202653.8%21.5%8.8%5.9%3.9%3.9%1.2%0.95%0.05%
Mar 202655.2%18%9%6%4.9%4%1.4%1.2%0.1%
Apr 202659.3%15.8%7.9%5.3%5.3%3.5%1.5%1.3%0.11%
May 202660.6%15.9%6.6%5.4%4.4%3.6%2%1.3%0.17%
Jun 202660.5%19.2%5.4%4.4%4.4%2.9%2%1.1%0.17%
Jul 202655.1%21.1%7.4%4.9%4.9%3.3%1.7%1.5%0.15%
Aug 202661.4%15.8%6.7%4.5%4.5%3.7%2%1.3%0.12%
Sep 202651.2%20.2%8.4%6.9%5.6%4.6%2%1.1%0.06%

How has the Masport and Napoleon comparison changed over the last 12 months?

3 findings
  • Napoleon was ahead of Masport in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Masport’s share of searches among fireplace brands worldwide moved from 4.2% to 5.6%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among fireplace brands worldwide moved from 11.5% to 8.4%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

How did search popularity change for fireplace brands worldwide in September 2026?

2 changes
  1. In September 2026, Napoleon gained share of searches among fireplace brands worldwide, from 6.7% to 8.4%.

  2. In September 2026, Masport gained share of searches among fireplace brands worldwide, from 4.5% to 5.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Masport’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masport

1 branded search term

  • masport

Napoleon

1 branded search term

  • napoleon fireplace

How the Brand Demand Index is measured

Other head-to-heads among fireplace brands

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