Brandwave

Char-Broil vs Napoleon:Which is more popular?

In September 2026, Napoleon had more branded searches than Char-Broil among gas grill brands worldwide. Napoleon had about 109,000 branded searches, while Char-Broil had 18,100. Napoleon made up 5.4% of all gas grill brand searches we track, and Char-Broil accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Napoleon appeared in four of the five answers and Char-Broil in three. Napoleon was mentioned before Char-Broil in three out of four answers that named either.

Among gas grill brands worldwide in September 2026

Who do people search for more?

Napoleon, about 6 searches for every 1 for Char-Broil

Napoleon 109K searchesChar-Broil 18.1K searches

Who does AI mention more?

Napoleon, mentioned in 4 of 5 answers, Char-Broil in 3

Napoleon in 4 of 5Char-Broil in 3 of 5

Who does AI recommend more?

Napoleon, named ahead of Char-Broil in 3 of 4 answers

Napoleon first in 3Char-Broil first in 1

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Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Char-Broil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Napoleon was listed before Char-Broil in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Broil King3rd
  4. Monument Grills4th
  5. Char-Broil5th
  6. Blaze6th
  7. KitchenAid–
  8. Coleman–
  9. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monument Grills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Broil King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Char-Broil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blaze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Char-Broil or Napoleon more popular in search?

This chart shows how often people search Google for Char-Broil and Napoleon by name. Each line represents a brand's share of searches for all nine gas grill brands we track, month by month, from English-language searches worldwide.

Char-Broil and Napoleon among gas grill brands worldwide, by month

Share of searches by month for Napoleon, Char-Broil. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidWeberColemanNapoleonTraegerBroil KingBlazeChar-BroilMonument Grills
Oct 202554%25.8%10.3%3.6%3.8%0.75%0.5%0.93%0.41%
Nov 202559.9%22.8%7.4%2.9%5%0.67%0.36%0.67%0.36%
Dec 202561.2%21.5%7.7%2.5%5.1%0.56%0.38%0.69%0.31%
Jan 202654.1%25.6%10.1%3.3%4.5%0.75%0.5%0.75%0.41%
Feb 202649.6%29.2%9.3%4.6%4.2%1%0.56%1%0.46%
Mar 202638.7%35.3%8.9%8.4%4%2.2%0.65%1.2%0.65%
Apr 202631.8%41.1%7.4%11%4%2.2%0.54%1.2%0.67%
May 202625.7%45.4%7.2%11.6%4.8%2.2%0.79%1.4%0.96%
Jun 202630.6%39.1%8.6%10.9%5.8%2.1%0.78%1.2%0.95%
Jul 202633.5%38.7%9.5%9.9%4.2%1.6%0.85%1%0.7%
Aug 202636.8%37.3%10.2%7.4%4.6%1.4%0.75%0.92%0.62%
Sep 202643.6%33.1%9.9%5.4%4.5%1.1%0.89%0.89%0.6%

How has the Char-Broil and Napoleon comparison changed over the last 12 months?

3 findings
  • Napoleon was ahead of Char-Broil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Char-Broil’s share of searches among gas grill brands worldwide moved from 0.93% to 0.89%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among gas grill brands worldwide moved from 3.6% to 5.4%, and its estimated monthly branded searches moved from 86.2K to 109K.

How did search popularity change for gas grill brands worldwide in September 2026?

2 changes

  1. In September 2026, Napoleon lost share of searches among gas grill brands worldwide, from 7.4% to 5.4%.

  2. In September 2026, Char-Broil fell from 7th to 8th among gas grill brands worldwide.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Char-Broil’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Char-Broil

1 branded search term

  • char broil

Napoleon

4 branded search terms

  • napoleon barbecue
  • napoleon bbq
  • napoleon gas grill
  • napoleon grill

How the Brand Demand Index is measured

Other head-to-heads among gas grill brands

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