Grillman vs Napoleon:Which is more popular by branded search?
In August 2026, Napoleon had more branded searches than Grillman among bbq cover brands worldwide. Napoleon was estimated to have 1.2M branded searches compared to Grillman’s 70, and held a 90.4% Share of Search versus Grillman’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Grillman or Napoleon?
Compare the bbq cover brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Napoleon, Grillman. The figures are in the table below the chart.
View monthly share of search table
| Month | Napoleon | Weber | VonHaus | Bosmere | Unicook | Grillman |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.5% | 4.7% | 0.76% | 0.04% | 0.03% | <0.01% |
| Nov 2025 | 92.3% | 6.8% | 0.91% | 0.04% | 0.04% | <0.01% |
| Dec 2025 | 92.3% | 6.8% | 0.91% | 0.04% | 0.04% | <0.01% |
| Jan 2026 | 93.4% | 5.6% | 0.92% | 0.04% | 0.04% | <0.01% |
| Feb 2026 | 95.3% | 3.8% | 0.77% | 0.04% | 0.03% | <0.01% |
| Mar 2026 | 92% | 6.7% | 1.1% | 0.05% | 0.04% | <0.01% |
| Apr 2026 | 86.6% | 11.7% | 1.6% | 0.05% | 0.05% | <0.01% |
| May 2026 | 86.7% | 11.6% | 1.6% | 0.05% | 0.03% | <0.01% |
| Jun 2026 | 88.2% | 9.8% | 2% | 0.05% | 0.04% | <0.01% |
| Jul 2026 | 88.5% | 9.8% | 1.6% | 0.05% | 0.03% | <0.01% |
| Aug 2026 | 90.4% | 8.2% | 1.3% | 0.05% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Grillman and Napoleon comparison changed over the last 12 months?
3 findings
- Napoleon was ahead of Grillman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grillman’s estimated Share of Search among bbq cover brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq cover brands worldwide moved from 94.5% to 90.4%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
How did search popularity change for bbq cover brands worldwide in August 2026?
2 changes
In August 2026, Napoleon gained estimated Share of Search among bbq cover brands worldwide, from 88.5% to 90.4%.
Estimated monthly branded searches for Grillman worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Grillman’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.