How popular isNapoleon in search?
In September 2026, there were an estimated 109K branded searches for Napoleon worldwide which is up 26% over the last 12 months. Napoleon holds 9.2% estimated Share of Search among grill mat brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which grill mat brands compete with Napoleon?
Share of Search by month for Weber, Cuisinart, Napoleon, Pit Boss, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Cuisinart | Napoleon | Pit Boss | Traeger |
|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 22.7% | 7.6% | 6.9% | 8% |
| Nov 2025 | 47.7% | 27.2% | 6.1% | 8.6% | 10.4% |
| Dec 2025 | 45.5% | 29.7% | 5.2% | 8.7% | 10.9% |
| Jan 2026 | 48.7% | 30.4% | 6.3% | 5.9% | 8.7% |
| Feb 2026 | 55.9% | 20.6% | 8.9% | 6.7% | 8% |
| Mar 2026 | 56.8% | 16.8% | 13.5% | 6.5% | 6.4% |
| Apr 2026 | 61.7% | 9.6% | 16.5% | 6.2% | 6.1% |
| May 2026 | 61.9% | 9.8% | 15.8% | 6% | 6.5% |
| Jun 2026 | 57.2% | 10.8% | 15.9% | 7.7% | 8.5% |
| Jul 2026 | 57.8% | 14.1% | 14.8% | 7.1% | 6.3% |
| Aug 2026 | 58.4% | 16.5% | 11.6% | 6.3% | 7.2% |
| Sep 2026 | 57.1% | 18.1% | 9.2% | 7.8% | 7.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 670K | -25.1% | -1.3 points | |
| 2, held 2nd | 18.1% | 213K | -16% | +1.6 points | |
| 3, held 3rd | 9.2% | 109K | -39.2% | -2.4 points | |
| 4, moved from 5th to 4th | 7.8% | 92.1K | -4.3% | +1.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.7% | 90.5K | -17.7% | +0.5 pointsmoved from 4th to 5th |
1.
Weber57.1%
Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -1.3 points.
18.1%
Held 2nd. 213K estimated branded searches, -16% vs prior month. Share +1.6 points.
3.
Napoleon9.2%
Held 3rd. 109K estimated branded searches, -39.2% vs prior month. Share -2.4 points.
4.
Pit Boss7.8%
Moved from 5th to 4th. 92.1K estimated branded searches, -4.3% vs prior month. Share +1.6 points.
5.
Traeger7.7%
Moved from 4th to 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.5 points.
Compare search popularity between Napoleon and its closest rivals
Every comparison with Napoleon
17 comparisons
- Big Green Egg vs Napoleon
- Coleman vs Napoleon
- Cuisinart vs Napoleon
- KitchenAid vs Napoleon
- Lynx vs Napoleon
- Napoleon vs Oxo
- Napoleon vs Weber
- Napoleon vs Pit Boss
- Napoleon vs Traeger
- Kamado Joe vs Napoleon
- Broil King vs Napoleon
- Napoleon vs Z Grills
- Napoleon vs VonHaus
- Gasmate vs Napoleon
- Bosmere vs Napoleon
- Napoleon vs Unicook
- Grillman vs Napoleon
How has branded search demand for Napoleon changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon worldwide rose from 86.2K to 109K.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among grill mat brands worldwide increased from 7.6% to 9.2%.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among grill mat brands worldwide peaked at 16.5% in April 2026 and was lowest at 5.2% in December 2025.
- Across the 12 months ending September 2026, Napoleon rose from 4th to 3rd among grill mat brands worldwide.
How did search popularity change for grill mat brands worldwide in September 2026?
5 changes
In September 2026, Pit Boss overtook Traeger to rank 4th among grill mat brands worldwide, with 7.8% estimated Share of Search.
In September 2026, Cuisinart gained estimated Share of Search among grill mat brands worldwide, from 16.5% to 18.1%.
In September 2026, Traeger gained estimated Share of Search among grill mat brands worldwide, from 7.2% to 7.7%.
In September 2026, Napoleon lost estimated Share of Search among grill mat brands worldwide, from 11.6% to 9.2%.
In September 2026, Weber lost estimated Share of Search among grill mat brands worldwide, from 58.4% to 57.1%.
Where does Napoleon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 5th of 6 | 3.6% | Show ranking |
| BBQ tool brands | 5th of 6 | 4.4% | Show ranking |
| Portable grill brands | 4th of 6 | 7.7% | Show ranking |
| Grill brush brands | 4th of 6 | 8.4% | Show ranking |
| Grill mat brands | 3rd of 5 | 9.2% | Shown above |
| BBQ accessories | 3rd of 6 | 10.2% | Show ranking |
| Barbecue brands | 2nd of 5 | 11.9% | Show ranking |
| Gas BBQ brands | 2nd of 3 | 13.6% | Show ranking |
| Portable BBQ brands | 2nd of 3 | 13.9% | Show ranking |
| BBQ cover brands | 1st of 5 | 87.1% | Show ranking |
How is Napoleon measured?
Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- napoleon barbecue
- napoleon bbq
- napoleon gas grill
- napoleon grill
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