How popular isNapoleon in search?
In September 2026, there were an estimated 109K branded searches for Napoleon worldwide which is up 26% over the last 12 months. Napoleon holds 8.8% estimated Share of Search among grill brush brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which grill brush brands compete with Napoleon?
Share of Search by month for Weber, Cuisinart, Oxo, Napoleon, Pit Boss, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Cuisinart | Oxo | Napoleon | Pit Boss | Traeger |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 16.6% | 11.2% | 7.1% | 6.5% | 7.5% |
| Nov 2025 | 46.7% | 18.5% | 10.2% | 6% | 8.4% | 10.2% |
| Dec 2025 | 46% | 20% | 9% | 5.3% | 8.8% | 11% |
| Jan 2026 | 48.9% | 19.4% | 10.7% | 6.3% | 5.9% | 8.7% |
| Feb 2026 | 53.8% | 14.1% | 9.4% | 8.6% | 6.4% | 7.7% |
| Mar 2026 | 56.1% | 11.5% | 6.3% | 13.3% | 6.5% | 6.3% |
| Apr 2026 | 60% | 7.2% | 4.8% | 16.1% | 6% | 5.9% |
| May 2026 | 60.3% | 7.8% | 4.3% | 15.4% | 5.8% | 6.4% |
| Jun 2026 | 55.3% | 8.2% | 5.5% | 15.3% | 7.5% | 8.2% |
| Jul 2026 | 55.7% | 11.1% | 6.1% | 14.2% | 6.8% | 6.1% |
| Aug 2026 | 56.3% | 12.6% | 6.9% | 11.2% | 6% | 6.9% |
| Sep 2026 | 54.2% | 13.3% | 8.9% | 8.8% | 7.4% | 7.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.2% | 670K | -25.1% | -2.1 points | |
| 2, held 2nd | 13.3% | 165K | -17.9% | +0.7 points | |
| 3, moved from 4th to 3rd | 8.9% | 110K | 0% | +2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.8% | 109K | -39.2% | -2.4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 7.4% | 92.1K | -4.3% | +1.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.3% | 90.5K | -17.7% | +0.4 pointsmoved from 5th to 6th |
1.
Weber54.2%
Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -2.1 points.
13.3%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +0.7 points.
3.
Oxo8.9%
Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share +2 points.
4.
Napoleon8.8%
Moved from 3rd to 4th. 109K estimated branded searches, -39.2% vs prior month. Share -2.4 points.
5.
Pit Boss7.4%
Moved from 6th to 5th. 92.1K estimated branded searches, -4.3% vs prior month. Share +1.4 points.
6.
Traeger7.3%
Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.4 points.
Compare search popularity between Napoleon and its closest rivals
Every comparison with Napoleon
17 comparisons
- Big Green Egg vs Napoleon
- Cuisinart vs Napoleon
- Napoleon vs Oxo
- Coleman vs Napoleon
- KitchenAid vs Napoleon
- Lynx vs Napoleon
- Napoleon vs Weber
- Napoleon vs Pit Boss
- Napoleon vs Traeger
- Kamado Joe vs Napoleon
- Broil King vs Napoleon
- Napoleon vs Z Grills
- Napoleon vs VonHaus
- Gasmate vs Napoleon
- Bosmere vs Napoleon
- Napoleon vs Unicook
- Grillman vs Napoleon
How has branded search demand for Napoleon changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon worldwide rose from 86.2K to 109K.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among grill brush brands worldwide increased from 7.1% to 8.8%.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among grill brush brands worldwide peaked at 16.1% in April 2026 and was lowest at 5.3% in December 2025.
- Across the 12 months ending September 2026, Napoleon rose from 5th to 4th among grill brush brands worldwide.
How did search popularity change for grill brush brands worldwide in September 2026?
5 changes
In September 2026, Oxo overtook Napoleon to rank 3rd among grill brush brands worldwide, with 8.9% estimated Share of Search.
In September 2026, Pit Boss overtook Traeger to rank 5th among grill brush brands worldwide, with 7.4% estimated Share of Search.
In September 2026, Cuisinart gained estimated Share of Search among grill brush brands worldwide, from 12.6% to 13.3%.
In September 2026, Napoleon lost estimated Share of Search among grill brush brands worldwide, from 11.2% to 8.8%.
In September 2026, Weber lost estimated Share of Search among grill brush brands worldwide, from 56.3% to 54.2%.
Where does Napoleon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 5th of 6 | 4.1% | Show ranking |
| BBQ tool brands | 5th of 6 | 5.4% | Show ranking |
| Portable grill brands | 4th of 6 | 8.2% | Show ranking |
| Grill brush brands | 4th of 6 | 8.8% | Shown above |
| Grill mat brands | 3rd of 5 | 9.6% | Show ranking |
| BBQ accessories | 3rd of 6 | 10.2% | Show ranking |
| Barbecue brands | 2nd of 5 | 11.9% | Show ranking |
| Gas BBQ brands | 2nd of 3 | 13.9% | Show ranking |
| Portable BBQ brands | 2nd of 3 | 14.2% | Show ranking |
| BBQ cover brands | 1st of 5 | 73.8% | Show ranking |
How is Napoleon measured?
Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- napoleon barbecue
- napoleon bbq
- napoleon gas grill
- napoleon grill
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