How popular isNapoleon in search?
In September 2026, there were an estimated 109K branded searches for Napoleon worldwide which is up 26% over the last 12 months. Napoleon holds 14.2% estimated Share of Search among portable BBQ brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Napoleon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which portable BBQ brands compete with Napoleon?
Share of Search by month for Weber, Napoleon. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Napoleon | Gasmate |
|---|---|---|---|
| Oct 2025 | 86.8% | 12.4% | 0.78% |
| Nov 2025 | 87.8% | 11.6% | 0.64% |
| Dec 2025 | 88.8% | 10.5% | 0.72% |
| Jan 2026 | 87.6% | 11.6% | 0.78% |
| Feb 2026 | 85.6% | 13.9% | 0.5% |
| Mar 2026 | 80.2% | 19.4% | 0.37% |
| Apr 2026 | 78.4% | 21.3% | 0.26% |
| May 2026 | 79.2% | 20.6% | 0.19% |
| Jun 2026 | 77.7% | 22% | 0.26% |
| Jul 2026 | 79% | 20.6% | 0.35% |
| Aug 2026 | 82.7% | 16.9% | 0.42% |
| Sep 2026 | 85.2% | 14.2% | 0.57% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.2% | 652K | -25.3% | +2.6 points | |
| 2, held 2nd | 14.2% | 109K | -39.2% | -2.7 points | |
| 3, held 3rd | 0.57% | 4.4K | 0% | +0.2 points |
Compare search popularity between Napoleon and its closest rivals
Every comparison with Napoleon
17 comparisons
- Big Green Egg vs Napoleon
- Cuisinart vs Napoleon
- Napoleon vs Oxo
- Coleman vs Napoleon
- KitchenAid vs Napoleon
- Lynx vs Napoleon
- Napoleon vs Weber
- Napoleon vs Pit Boss
- Napoleon vs Traeger
- Kamado Joe vs Napoleon
- Broil King vs Napoleon
- Napoleon vs Z Grills
- Napoleon vs VonHaus
- Gasmate vs Napoleon
- Bosmere vs Napoleon
- Napoleon vs Unicook
- Grillman vs Napoleon
How has branded search demand for Napoleon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon worldwide rose from 86.2K to 109K.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among portable BBQ brands worldwide increased from 12.4% to 14.2%.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among portable BBQ brands worldwide peaked at 22% in June 2026 and was lowest at 10.5% in December 2025.
How did search popularity change for portable BBQ brands worldwide in September 2026?
3 changes
In September 2026, Weber gained estimated Share of Search among portable BBQ brands worldwide, from 82.7% to 85.2%.
In September 2026, Napoleon lost estimated Share of Search among portable BBQ brands worldwide, from 16.9% to 14.2%.
Estimated monthly branded searches for Gasmate worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Where does Napoleon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 5th of 6 | 4.1% | Show ranking |
| BBQ tool brands | 5th of 6 | 5.4% | Show ranking |
| Portable grill brands | 4th of 6 | 8.2% | Show ranking |
| Grill brush brands | 4th of 6 | 8.8% | Show ranking |
| Grill mat brands | 3rd of 5 | 9.6% | Show ranking |
| BBQ accessories | 3rd of 6 | 10.2% | Show ranking |
| Barbecue brands | 2nd of 5 | 11.9% | Show ranking |
| Gas BBQ brands | 2nd of 3 | 13.9% | Show ranking |
| Portable BBQ brands | 2nd of 3 | 14.2% | Shown above |
| BBQ cover brands | 1st of 5 | 73.8% | Show ranking |
How is Napoleon measured?
Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- napoleon barbecue
- napoleon bbq
- napoleon gas grill
- napoleon grill
Do you work for Napoleon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Napoleon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.