Gas BBQ brands:Which are searched most?
In September 2026, Weber was the most searched among gas BBQ brands worldwide, with an estimated 652K branded searches and 83.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Weber83.3%
Napoleon13.9%
Broil King2.8%
Follow gas BBQ brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the gas BBQ brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weber, Napoleon, Broil King. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Napoleon | Broil King |
|---|---|---|---|
| Oct 2025 | 85.3% | 12.2% | 2.6% |
| Nov 2025 | 86% | 11.4% | 2.6% |
| Dec 2025 | 87.3% | 10.4% | 2.4% |
| Jan 2026 | 86.1% | 11.4% | 2.6% |
| Feb 2026 | 83.5% | 13.5% | 3% |
| Mar 2026 | 76.6% | 18.6% | 4.8% |
| Apr 2026 | 75.4% | 20.5% | 4.1% |
| May 2026 | 76.4% | 19.9% | 3.7% |
| Jun 2026 | 74.7% | 21.1% | 4.1% |
| Jul 2026 | 76.8% | 20.1% | 3.2% |
| Aug 2026 | 80.5% | 16.5% | 3.1% |
| Sep 2026 | 83.3% | 13.9% | 2.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.3% | 652K | -25.3% | +2.8 points | |
| 2, held 2nd | 13.9% | 109K | -39.2% | -2.6 points | |
| 3, held 3rd | 2.8% | 22.2K | -32.9% | -0.2 points |
Compare search popularity between leading brands
Which brand is most popular in search among gas BBQ brands worldwide?
3 brands
In September 2026, Weber was the most searched among gas BBQ brands worldwide, with an estimated 652K branded searches and 83.3% estimated Share of Search within this set. Napoleon is in 2nd place, 69.4 percentage points behind at 13.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Weber | 85.3% → 83.3% | 87.3%Dec 2025 | 74.7%Jun 2026 | 1st |
| Napoleon | 12.2% → 13.9% | 21.1%Jun 2026 | 10.4%Dec 2025 | 2nd |
| Broil King | 2.6% → 2.8% | 4.8%Mar 2026 | 2.4%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among gas BBQ brands worldwide decreased from 85.3% to 83.3%.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among gas BBQ brands worldwide increased from 12.2% to 13.9%.
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among gas BBQ brands worldwide peaked at 87.3% in December 2025 and was lowest at 74.7% in June 2026.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among gas BBQ brands worldwide peaked at 21.1% in June 2026 and was lowest at 10.4% in December 2025.
- Across the 12 months ending September 2026, Broil King’s estimated Share of Search among gas BBQ brands worldwide peaked at 4.8% in March 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, Broil King held steady: its estimated Share of Search among gas BBQ brands worldwide moved less than 0.5 percentage points.
How did search popularity change for gas BBQ brands worldwide in September 2026?
3 changes
In September 2026, Weber gained estimated Share of Search among gas BBQ brands worldwide, from 80.5% to 83.3%.
In September 2026, Napoleon lost estimated Share of Search among gas BBQ brands worldwide, from 16.5% to 13.9%.
Broil King’s estimated Share of Search among gas BBQ brands worldwide has lost ground for 3 months in a row, from 4.1% to 2.8% in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.