How popular isBroil King in search?
In September 2026, there were an estimated 22.2K branded searches for Broil King worldwide which is up 22.7% over the last 12 months. Broil King holds 2.8% estimated Share of Search among gas BBQ brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Broil King and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which gas BBQ brands compete with Broil King?
Share of Search by month for Weber, Napoleon, Broil King. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Napoleon | Broil King |
|---|---|---|---|
| Oct 2025 | 85.6% | 11.9% | 2.5% |
| Nov 2025 | 86.4% | 11.1% | 2.5% |
| Dec 2025 | 87.6% | 10.1% | 2.3% |
| Jan 2026 | 86.3% | 11.1% | 2.5% |
| Feb 2026 | 83.7% | 13.3% | 2.9% |
| Mar 2026 | 76.9% | 18.3% | 4.8% |
| Apr 2026 | 75.7% | 20.2% | 4.1% |
| May 2026 | 76.7% | 19.6% | 3.6% |
| Jun 2026 | 75.1% | 20.8% | 4.1% |
| Jul 2026 | 77.2% | 19.7% | 3.1% |
| Aug 2026 | 80.9% | 16.1% | 3% |
| Sep 2026 | 83.7% | 13.6% | 2.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.7% | 670K | -25.1% | +2.8 points | |
| 2, held 2nd | 13.6% | 109K | -39.2% | -2.6 points | |
| 3, held 3rd | 2.8% | 22.2K | -32.9% | -0.2 points |
Compare search popularity between Broil King and its closest rivals
How has branded search demand for Broil King changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Broil King worldwide rose from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Broil King’s estimated Share of Search among gas BBQ brands worldwide peaked at 4.8% in March 2026 and was lowest at 2.3% in December 2025.
How did search popularity change for gas BBQ brands worldwide in September 2026?
3 changes
In September 2026, Weber gained estimated Share of Search among gas BBQ brands worldwide, from 80.9% to 83.7%.
In September 2026, Napoleon lost estimated Share of Search among gas BBQ brands worldwide, from 16.1% to 13.6%.
Broil King’s estimated Share of Search among gas BBQ brands worldwide has lost ground for 3 months in a row, from 4.1% to 2.8% in September 2026.
Where does Broil King compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pizza stone brands | 6th of 6 | 1.6% | Show ranking |
| BBQ accessories | 6th of 6 | 2.1% | Show ranking |
| Barbecue brands | 4th of 5 | 2.4% | Show ranking |
| Gas BBQ brands | 3rd of 3 | 2.8% | Shown above |
How is Broil King measured?
Brandwave collects information about searches that people make online using Broil King’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- broilking
Do you work for Broil King? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Broil King your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.