Brandwave

How popular isNapoleon in search?

In September 2026, there were an estimated 109K branded searches for Napoleon worldwide which is up 26% over the last 12 months. Napoleon holds 13.6% estimated Share of Search among gas BBQ brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Weber83.7%
  2. Napoleon13.6%
  3. Broil King2.8%
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Which gas BBQ brands compete with Napoleon?

Napoleon against gas BBQ brands worldwide, by month

Share of Search by month for Weber, Napoleon, Broil King. The figures are in the table below the chart.

View monthly share of search table
MonthWeberNapoleonBroil King
Oct 202585.6%11.9%2.5%
Nov 202586.4%11.1%2.5%
Dec 202587.6%10.1%2.3%
Jan 202686.3%11.1%2.5%
Feb 202683.7%13.3%2.9%
Mar 202676.9%18.3%4.8%
Apr 202675.7%20.2%4.1%
May 202676.7%19.6%3.6%
Jun 202675.1%20.8%4.1%
Jul 202677.2%19.7%3.1%
Aug 202680.9%16.1%3%
Sep 202683.7%13.6%2.8%

  1. 1.Weber

    83.7%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share +2.8 points.

  2. 2.Napoleon

    13.6%

    Held 2nd. 109K estimated branded searches, -39.2% vs prior month. Share -2.6 points.

  3. 3.Broil King

    2.8%

    Held 3rd. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.

Compare search popularity between Napoleon and its closest rivals

Every comparison with Napoleon

How has branded search demand for Napoleon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon worldwide rose from 86.2K to 109K.
  • Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among gas BBQ brands worldwide increased from 11.9% to 13.6%.
  • Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among gas BBQ brands worldwide peaked at 20.8% in June 2026 and was lowest at 10.1% in December 2025.

How did search popularity change for gas BBQ brands worldwide in September 2026?

  1. In September 2026, Weber gained estimated Share of Search among gas BBQ brands worldwide, from 80.9% to 83.7%.

  2. In September 2026, Napoleon lost estimated Share of Search among gas BBQ brands worldwide, from 16.1% to 13.6%.

  3. Broil King’s estimated Share of Search among gas BBQ brands worldwide has lost ground for 3 months in a row, from 4.1% to 2.8% in September 2026.

Where does Napoleon compete?

Napoleon is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gas grill brands5th of 63.6%Show ranking
BBQ tool brands5th of 64.4%Show ranking
Portable grill brands4th of 67.7%Show ranking
Grill brush brands4th of 68.4%Show ranking
Grill mat brands3rd of 59.2%Show ranking
BBQ accessories3rd of 610.2%Show ranking
Barbecue brands2nd of 511.9%Show ranking
Gas BBQ brands2nd of 313.6%Shown above
Portable BBQ brands2nd of 313.9%Show ranking
BBQ cover brands1st of 587.1%Show ranking

How is Napoleon measured?

Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • napoleon barbecue
  • napoleon bbq
  • napoleon gas grill
  • napoleon grill

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How the Brand Demand Index is measured

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