Brandwave

Napoleon vs Weber:Which is searched more?

In September 2026, Weber had more branded searches than Napoleon among gas BBQ brands worldwide. Weber was estimated to have 670K branded searches compared to Napoleon’s 109K, and held an 83.7% Share of Search versus Napoleon’s 13.6%. These are worldwide searches for English-language branded terms.

Share of Search among gas BBQ brands worldwide in September 2026Which is more popular in search, Napoleon or Weber?
Napoleon13.6%109K searches
vs
Weber83.7%670K searches

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Which is more popular in search, Napoleon or Weber?

Compare the gas BBQ brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Napoleon and Weber among gas BBQ brands worldwide, by month

Share of Search by month for Weber, Napoleon. The figures are in the table below the chart.

View monthly share of search table
MonthWeberNapoleonBroil King
Oct 202585.6%11.9%2.5%
Nov 202586.4%11.1%2.5%
Dec 202587.6%10.1%2.3%
Jan 202686.3%11.1%2.5%
Feb 202683.7%13.3%2.9%
Mar 202676.9%18.3%4.8%
Apr 202675.7%20.2%4.1%
May 202676.7%19.6%3.6%
Jun 202675.1%20.8%4.1%
Jul 202677.2%19.7%3.1%
Aug 202680.9%16.1%3%
Sep 202683.7%13.6%2.8%

How has the Napoleon and Weber comparison changed over the last 12 months?

  • Weber was ahead of Napoleon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among gas BBQ brands worldwide moved from 11.9% to 13.6%, and its estimated monthly branded searches moved from 86.2K to 109K.
  • Across the 12 months ending September 2026, Weber’s estimated Share of Search among gas BBQ brands worldwide moved from 85.6% to 83.7%, and its estimated monthly branded searches moved from 619K to 670K.

How did search popularity change for gas BBQ brands worldwide in September 2026?

  1. In September 2026, Weber gained estimated Share of Search among gas BBQ brands worldwide, from 80.9% to 83.7%.

  2. In September 2026, Napoleon lost estimated Share of Search among gas BBQ brands worldwide, from 16.1% to 13.6%.

Other head-to-heads among gas BBQ brands

How each brand is measured

Brandwave collects information about searches that people make online using Napoleon’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Napoleon

4 branded search terms

  • napoleon barbecue
  • napoleon bbq
  • napoleon gas grill
  • napoleon grill

Weber

5 branded search terms

  • weber
  • weber barbecue
  • weber bbq
  • weber grill
  • weber smoker

How the Brand Demand Index is measured

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Put your own brand in this comparison

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