Brandwave

Broil King vs Weber:Which is searched more?

In September 2026, Weber had more branded searches than Broil King among gas BBQ brands worldwide. Weber was estimated to have 652K branded searches compared to Broil King’s 22.2K, and held an 83.3% Share of Search versus Broil King’s 2.8%. These are worldwide searches for English-language branded terms.

Share of Search among gas BBQ brands worldwide in September 2026Which is more popular in search, Broil King or Weber?
Broil King2.8%22.2K searches
vs
Weber83.3%652K searches

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Which is more popular in search, Broil King or Weber?

Compare the gas BBQ brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Broil King and Weber among gas BBQ brands worldwide, by month

Share of Search by month for Weber, Broil King. The figures are in the table below the chart.

View monthly share of search table
MonthWeberNapoleonBroil King
Oct 202585.3%12.2%2.6%
Nov 202586%11.4%2.6%
Dec 202587.3%10.4%2.4%
Jan 202686.1%11.4%2.6%
Feb 202683.5%13.5%3%
Mar 202676.6%18.6%4.8%
Apr 202675.4%20.5%4.1%
May 202676.4%19.9%3.7%
Jun 202674.7%21.1%4.1%
Jul 202676.8%20.1%3.2%
Aug 202680.5%16.5%3.1%
Sep 202683.3%13.9%2.8%

How has the Broil King and Weber comparison changed over the last 12 months?

  • Weber was ahead of Broil King in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Broil King’s estimated Share of Search among gas BBQ brands worldwide moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Weber’s estimated Share of Search among gas BBQ brands worldwide moved from 85.3% to 83.3%, and its estimated monthly branded searches moved from 605K to 652K.

How did search popularity change for gas BBQ brands worldwide in September 2026?

  1. In September 2026, Weber gained estimated Share of Search among gas BBQ brands worldwide, from 80.5% to 83.3%.

  2. Broil King’s estimated Share of Search among gas BBQ brands worldwide has lost ground for 3 months in a row, from 4.1% to 2.8% in September 2026.

Other head-to-heads among gas BBQ brands

How each brand is measured

Brandwave collects information about searches that people make online using Broil King’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Broil King

1 branded search term

  • broilking

Weber

4 branded search terms

  • weber
  • weber barbecue
  • weber bbq
  • weber grill

How the Brand Demand Index is measured

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