Eko Fires vs Touchstone:Which is searched more?
In September 2026, Touchstone had more branded searches than Eko Fires among electric fire brands worldwide. Touchstone had about 1,900 branded searches, while Eko Fires had 260. Touchstone made up 3% of all electric fire brand searches we track, and Eko Fires accounted for 0.41%. These are worldwide searches for English-language branded terms.
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Is Eko Fires or Touchstone more popular in search?
Compare the electric fire brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Touchstone, Eko Fires. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dimplex | Napoleon | Evonic | British Fires | Touchstone | Be Modern | Glen | Adam | Eko Fires |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 23.9% | 4.5% | 15% | 3.7% | 1.9% | 1.3% | 0.49% | 0.4% |
| Nov 2025 | 55% | 22.8% | 3.3% | 11.2% | 4.1% | 1.8% | 1.2% | 0.54% | 0.24% |
| Dec 2025 | 55.2% | 24.3% | 3.5% | 7.9% | 4.3% | 1.9% | 1.9% | 0.71% | 0.25% |
| Jan 2026 | 54.3% | 22.1% | 3.9% | 10.8% | 3.9% | 2.1% | 1.8% | 0.65% | 0.35% |
| Feb 2026 | 53.8% | 22.5% | 5.2% | 9.4% | 3.4% | 2.7% | 2.1% | 0.56% | 0.24% |
| Mar 2026 | 49.4% | 25.3% | 7.1% | 8.7% | 3.1% | 3.1% | 2.5% | 0.52% | 0.34% |
| Apr 2026 | 47.8% | 25.4% | 7.1% | 8.7% | 3.8% | 3.2% | 2.8% | 0.64% | 0.52% |
| May 2026 | 48.6% | 21.5% | 9% | 9% | 3.3% | 3.3% | 3.7% | 1.2% | 0.53% |
| Jun 2026 | 55.9% | 17.5% | 9.1% | 7.4% | 3.3% | 2.7% | 3.1% | 0.54% | 0.54% |
| Jul 2026 | 50.2% | 19.2% | 6.9% | 6.9% | 3.1% | 1.9% | 3% | 8.5% | 0.27% |
| Aug 2026 | 48% | 22.5% | 7.4% | 9% | 3.9% | 2.7% | 3.6% | 2.7% | 0.35% |
| Sep 2026 | 50.2% | 21.3% | 10.4% | 8.5% | 3% | 2.5% | 2.3% | 1.4% | 0.41% |
How has the Eko Fires and Touchstone comparison changed over the last 12 months?
3 findings
- Touchstone was ahead of Eko Fires in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eko Fires’ share of searches among electric fire brands worldwide moved from 0.4% to 0.41%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 12 months ending September 2026, Touchstone’s share of searches among electric fire brands worldwide moved from 3.7% to 3%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for electric fire brands worldwide in September 2026?
2 changes
In September 2026, Touchstone lost share of searches among electric fire brands worldwide, from 3.9% to 3%.
Estimated monthly branded searches for Eko Fires worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Eko Fires’ and Touchstone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eko Fires
1 branded search term
- eko fires
Touchstone
1 branded search term
- touchstone fireplace
Other head-to-heads among electric fire brands

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