Brandwave

Broil King vs Char-Griller:Which is more popular?

In October 2026, Char-Griller had more branded searches than Broil King among kamado grill brands worldwide. Char-Griller had about 7,600 branded searches, while Broil King had 720. Char-Griller made up 4.5% of all kamado grill brand searches we track, and Broil King accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about kamado grill brands, Char-Griller appeared in all five answers and Broil King in none.

Among kamado grill brands worldwide in October 2026

Who do people search for more?

Char-Griller, about 11 searches for every 1 for Broil King

Char-Griller 7.6K searchesBroil King 720 searches

Who does AI mention more?

Char-Griller, mentioned in every answer we collected

Char-Griller in 5 of 5Broil King in 0 of 5

Who does AI recommend more?

Char-Griller, the only one of the two named

Char-Griller first in 5Broil King never named

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Top kamado grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Char-Griller appeared in all five answers. Broil King did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kamado Joe1st
  2. Big Green Egg2nd
  3. Char-Griller3rd
  4. Primo4th
  5. Vision Grills5th
  6. Monolith–
  7. Komodo Kamado–
  8. Broil King–
  9. Grill Dome–
  10. Pit Boss–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Green Egg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kamado Joe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Char-Griller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vision Grills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monolith0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Komodo Kamado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grill Dome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about kamado grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Broil King or Char-Griller more popular in search?

This chart shows how often people search Google for Broil King and Char-Griller by name. Each line represents a brand's share of searches for all 11 kamado grill brands we track, month by month, from English-language searches worldwide.

Broil King and Char-Griller among kamado grill brands worldwide, by month

Share of searches by month for Char-Griller, Broil King. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Green EggKamado JoePrimoChar-GrillerMonolithVision GrillsKomodo KamadoBroil KingGrill DomePit BossSaffire
Nov 202558.8%26.4%5.4%3.1%1.9%2.4%0.83%0.26%0.31%0.44%0.21%
Dec 202554.8%30.1%5.1%3.5%2.2%2.2%0.8%0.29%0.36%0.44%0.24%
Jan 202654.4%29.7%5.7%3.4%2.2%2.2%0.96%0.35%0.43%0.43%0.29%
Feb 202654.6%29.8%5.7%3.3%2.2%2.2%0.78%0.29%0.36%0.53%0.29%
Mar 202654.6%29.9%4.4%3.3%2.7%2.7%0.77%0.4%0.36%0.53%0.29%
Apr 202651.5%34.3%4.2%3.1%2.5%2.1%0.75%0.41%0.31%0.59%0.15%
May 202651.4%34.5%4.2%3.1%2.5%2.1%0.74%0.41%0.26%0.61%0.18%
Jun 202650.7%33.8%5.1%3.6%2.5%2%0.74%0.4%0.31%0.58%0.18%
Jul 202655.2%30.3%4.5%3.3%2.2%2.2%0.8%0.43%0.29%0.64%0.16%
Aug 202651.3%34.4%4.6%3%2.5%2.1%0.72%0.38%0.38%0.49%0.18%
Sep 202655%30.2%4.5%3.3%2.2%2.2%0.95%0.36%0.5%0.5%0.19%
Oct 202653.7%29.4%4.9%4.5%2.6%2.6%0.77%0.43%0.43%0.35%0.23%

Broil King sells other things too, so only its searches that name this product count here, like “broil king keg”.

How has branded search for Broil King and Char-Griller changed worldwide over the last 12 months?

3 findings

How did search popularity change for kamado grill brands worldwide in October 2026?

2 changes

  1. In October 2026, Char-Griller gained share of searches among kamado grill brands worldwide, from 3.3% to 4.5%.

  2. In October 2026, Broil King rose from 10th to 8th among kamado grill brands worldwide.

How are Broil King’s and Char-Griller’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Broil King’s and Char-Griller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Broil King

1 branded search term

  • broil king keg

Char-Griller

2 branded search terms

  • akorn kamado
  • char griller akorn

How the Brand Demand Index is measured

Other head-to-heads among kamado grill brands

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