Broil King vs Emile Henry:Which is more popular?
In September 2026, Broil King and Emile Henry were level in searches among pizza stone brands worldwide, with an estimated 22.2K branded searches each, at 3.4% of the total each. When we asked ChatGPT and Google AI Overviews about pizza stone brands, Emile Henry appeared in two of the five answers and Broil King in none.
Who do people search for more?
Broil King and Emile Henry are searched for about as often as each other.
Who does AI mention more?
Emile Henry, mentioned in 2 of 5 answers, Broil King in 0
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Top pizza stone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Emile Henry was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Broil King did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Emile Henry2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
All-Clad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Big Green Egg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kamado Joe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pizza stone brands
5 answers
Asked ChatGPT
“Which pizza stone brand should I buy?”
Asked ChatGPT
“What are the best pizza stone brands?”
Asked ChatGPT
“What's the best pizza stone brand for crispy home baking?”
Searched Google, AI Overview
“cordierite pizza stone”
Searched Google, AI Overview
“pizza stone for oven”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Broil King or Emile Henry more popular in search?
This chart shows how often people search Google for Broil King and Emile Henry by name. Each line represents a brand's share of searches for all seven pizza stone brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Broil King, Emile Henry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Cuisinart | All-Clad | Big Green Egg | Kamado Joe | Broil King | Emile Henry |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.6% | 30.6% | 20.6% | 13.8% | 7.5% | 2.8% | 4.1% |
| Nov 2025 | 23.4% | 28.6% | 23.4% | 12.8% | 5.8% | 2.1% | 3.9% |
| Dec 2025 | 24.1% | 29.4% | 24.1% | 10.8% | 5.9% | 1.8% | 4% |
| Jan 2026 | 21.5% | 32.1% | 21.5% | 11.8% | 6.5% | 2.4% | 4.3% |
| Feb 2026 | 21.6% | 26.4% | 21.6% | 14.5% | 7.9% | 3.6% | 4.3% |
| Mar 2026 | 18.2% | 27.1% | 14.8% | 18.2% | 10% | 8.1% | 3.6% |
| Apr 2026 | 17.2% | 21% | 14% | 21% | 14% | 9.4% | 3.4% |
| May 2026 | 15.2% | 22.6% | 12.4% | 22.6% | 15.2% | 8.3% | 3.7% |
| Jun 2026 | 14.9% | 18.2% | 27.1% | 18.2% | 12.1% | 6.7% | 3% |
| Jul 2026 | 17.6% | 26.1% | 14.3% | 21.5% | 11.8% | 5.3% | 3.5% |
| Aug 2026 | 18.6% | 27.7% | 15.1% | 18.6% | 12.5% | 4.6% | 3.1% |
| Sep 2026 | 25.2% | 25.2% | 16.8% | 16.8% | 9.2% | 3.4% | 3.4% |
How has the Broil King and Emile Henry comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Broil King took it in March 2026.
- Across the 12 months ending September 2026, Broil King’s share of searches among pizza stone brands worldwide moved from 2.8% to 3.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Emile Henry’s share of searches among pizza stone brands worldwide moved from 4.1% to 3.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for pizza stone brands worldwide in September 2026?
2 changes
In September 2026, Broil King lost share of searches among pizza stone brands worldwide, from 4.6% to 3.4%.
Estimated monthly branded searches for Emile Henry worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Broil King’s and Emile Henry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Broil King
1 branded search term
- broilking
Emile Henry
1 branded search term
- emile henry
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