Brandwave

Pit Boss vs Traeger:Which is more popular?

In October 2026, Pit Boss had more branded searches than Traeger among BBQ cover brands worldwide. Pit Boss had about 2,900 branded searches, while Traeger had 2,620. Pit Boss made up 10.9% of all BBQ cover brand searches we track, and Traeger accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about BBQ cover brands, Traeger appeared in one of the five answers and Pit Boss in none.

Among BBQ cover brands worldwide in October 2026

Who do people search for more?

Pit Boss, about 11% more searches than Traeger

Pit Boss 2.9K searchesTraeger 2.6K searches

Who does AI mention more?

Traeger, mentioned in 1 of 5 answers, Pit Boss in 0

Traeger in 1 of 5Pit Boss in 0 of 5

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Top BBQ cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pit Boss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Classic Accessories1st
  2. Weber2nd
  3. Unicook3rd
  4. Traeger4th
  5. Grillman5th
  6. Pit Boss–
  7. Napoleon–
  8. Bosmere–
  9. Oklahoma Joe's–
  10. Masterbuilt–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classic Accessories5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grillman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosmere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ cover brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Pit Boss or Traeger more popular in search?

This chart shows how often people search Google for Pit Boss and Traeger by name. Each line represents a brand's share of searches for all 11 BBQ cover brands we track, month by month, from English-language searches worldwide.

Pit Boss and Traeger among BBQ cover brands worldwide, by month

Share of searches by month for Pit Boss, Traeger. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberClassic AccessoriesPit BossTraegerNapoleonBosmereOklahoma Joe'sMasterbuiltUnicookVonHausGrillman
Nov 202544.7%11.3%10.9%20%3.3%1.8%2.7%3.1%1.8%0.09%0.09%
Dec 202536.6%9.2%9.7%35%2%1.5%1.8%2.5%1.5%0.08%0.05%
Jan 202647.7%14.7%7.7%17.6%2.6%2.4%2.1%2.6%2.4%0.12%0.08%
Feb 202644.9%15.7%9.5%15.1%3.1%3.2%2.5%3%2.6%0.16%0.16%
Mar 202654.1%11.8%9.5%9.8%3.9%2.9%2.9%2.7%1.9%0.36%0.23%
Apr 202655.7%11.5%9.1%9.4%4.5%1.9%2.5%2.7%1.9%0.68%0.18%
May 202655.7%9.4%8.5%11.5%5.5%1.9%2.8%2.4%1.3%0.83%0.19%
Jun 202654.1%9.6%9.4%11.8%5.4%1.6%3.2%2.5%1.3%0.85%0.15%
Jul 202652.6%10.8%9.6%11.4%5.7%2.2%2.9%2.4%1.4%0.78%0.12%
Aug 202647.8%14.7%9.7%12.1%5.8%2.4%2.4%2.7%1.6%0.57%0.23%
Sep 202650.3%14.5%9.2%10.5%4.8%2.9%2.6%2.7%1.9%0.36%0.16%
Oct 202650.6%13.5%10.9%9.8%4.5%3.3%2.9%2.4%1.8%0.26%0.11%

Pit Boss and Traeger sell other things too, so only their searches that name this product count here, like “pit boss grill cover”.

How has branded search for Pit Boss and Traeger changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Pit Boss took it in October 2026.
  • Across the 12 months ending October 2026, Pit Boss’ share of searches among BBQ cover brands worldwide held steady at 10.9%, and its estimated monthly branded searches moved from 3.5K to 2.9K.
  • Across the 12 months ending October 2026, Traeger’s share of searches among BBQ cover brands worldwide moved from 20% to 9.8%, and its estimated monthly branded searches moved from 6.4K to 2.6K.

How did search popularity change for BBQ cover brands worldwide in October 2026?

2 changes
  1. In October 2026, Pit Boss overtook Traeger to rank 3rd among BBQ cover brands worldwide, with 10.9% of the searches.

  2. In October 2026, Traeger lost share of searches among BBQ cover brands worldwide, from 10.5% to 9.8%.

How are Pit Boss’ and Traeger’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Pit Boss’ and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pit Boss

2 branded search terms

  • pit boss grill cover
  • pit boss smoker cover

Traeger

2 branded search terms

  • traeger grill cover
  • traeger smoker cover

How the Brand Demand Index is measured

Other head-to-heads among BBQ cover brands

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