Napoleon vs Traeger:Which is more popular?
In October 2026, Traeger had more branded searches than Napoleon among BBQ cover brands worldwide. Traeger had about 2,620 branded searches, while Napoleon had 1,200. Traeger made up 9.8% of all BBQ cover brand searches we track, and Napoleon accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about BBQ cover brands, Traeger appeared in one of the five answers and Napoleon in none.
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Top BBQ cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Napoleon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Classic Accessories5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Grillman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosmere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oklahoma Joe's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ cover brands
5 answers
Asked ChatGPT
“Which BBQ cover brand should I buy?”
Asked ChatGPT
“What are the best BBQ cover brands?”
Asked ChatGPT
“What's the best BBQ cover brand for all weather protection?”
Searched Google, AI Overview
“grill cover waterproof”
Searched Google, AI Overview
“heavy duty grill cover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Napoleon or Traeger more popular in search?
This chart shows how often people search Google for Napoleon and Traeger by name. Each line represents a brand's share of searches for all 11 BBQ cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Traeger, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Classic Accessories | Pit Boss | Traeger | Napoleon | Bosmere | Oklahoma Joe's | Masterbuilt | Unicook | VonHaus | Grillman |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 44.7% | 11.3% | 10.9% | 20% | 3.3% | 1.8% | 2.7% | 3.1% | 1.8% | 0.09% | 0.09% |
| Dec 2025 | 36.6% | 9.2% | 9.7% | 35% | 2% | 1.5% | 1.8% | 2.5% | 1.5% | 0.08% | 0.05% |
| Jan 2026 | 47.7% | 14.7% | 7.7% | 17.6% | 2.6% | 2.4% | 2.1% | 2.6% | 2.4% | 0.12% | 0.08% |
| Feb 2026 | 44.9% | 15.7% | 9.5% | 15.1% | 3.1% | 3.2% | 2.5% | 3% | 2.6% | 0.16% | 0.16% |
| Mar 2026 | 54.1% | 11.8% | 9.5% | 9.8% | 3.9% | 2.9% | 2.9% | 2.7% | 1.9% | 0.36% | 0.23% |
| Apr 2026 | 55.7% | 11.5% | 9.1% | 9.4% | 4.5% | 1.9% | 2.5% | 2.7% | 1.9% | 0.68% | 0.18% |
| May 2026 | 55.7% | 9.4% | 8.5% | 11.5% | 5.5% | 1.9% | 2.8% | 2.4% | 1.3% | 0.83% | 0.19% |
| Jun 2026 | 54.1% | 9.6% | 9.4% | 11.8% | 5.4% | 1.6% | 3.2% | 2.5% | 1.3% | 0.85% | 0.15% |
| Jul 2026 | 52.6% | 10.8% | 9.6% | 11.4% | 5.7% | 2.2% | 2.9% | 2.4% | 1.4% | 0.78% | 0.12% |
| Aug 2026 | 47.8% | 14.7% | 9.7% | 12.1% | 5.8% | 2.4% | 2.4% | 2.7% | 1.6% | 0.57% | 0.23% |
| Sep 2026 | 50.3% | 14.5% | 9.2% | 10.5% | 4.8% | 2.9% | 2.6% | 2.7% | 1.9% | 0.36% | 0.16% |
| Oct 2026 | 50.6% | 13.5% | 10.9% | 9.8% | 4.5% | 3.3% | 2.9% | 2.4% | 1.8% | 0.26% | 0.11% |
Traeger sells other things too, so only its searches that name this product count here, like “traeger grill cover”.
How has branded search for Napoleon and Traeger changed worldwide over the last 12 months?
3 findings
- Traeger was ahead of Napoleon in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Napoleon’s share of searches among BBQ cover brands worldwide moved from 3.3% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 12 months ending October 2026, Traeger’s share of searches among BBQ cover brands worldwide moved from 20% to 9.8%, and its estimated monthly branded searches moved from 6.4K to 2.6K.
How did search popularity change for BBQ cover brands worldwide in October 2026?
3 changes
In October 2026, Pit Boss overtook Traeger to rank 3rd among BBQ cover brands worldwide, with 10.9% of the searches.
In October 2026, Traeger lost share of searches among BBQ cover brands worldwide, from 10.5% to 9.8%.
Estimated monthly branded searches for Napoleon worldwide rose 12.1% over 12 measured months, from 1.1K to 1.2K in October 2026.
How are Napoleon’s and Traeger’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Napoleon’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among BBQ cover brands
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