Brandwave

Beefeater vs Blackstone:Which is more popular?

In September 2026, Beefeater had more branded searches than Blackstone among BBQ brands worldwide. Beefeater had about 301,000 branded searches, while Blackstone had 165,000. Beefeater made up 18.9% of all BBQ brand searches we track, and Blackstone accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Blackstone appeared in two of the five answers and Beefeater in none.

Among BBQ brands worldwide in September 2026

Who do people search for more?

Beefeater, about 82% more searches than Blackstone

Beefeater 301K searchesBlackstone 165K searches

Who does AI mention more?

Blackstone, mentioned in 2 of 5 answers, Beefeater in 0

Blackstone in 2 of 5Beefeater in 0 of 5

Who does AI recommend more?

Blackstone, the only one of the two named

Blackstone first in 2Beefeater never named

Follow Beefeater vs Blackstone and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blackstone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Beefeater did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Blackstone5th
  6. Beefeater–
  7. Matador–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Beefeater or Blackstone more popular in search?

This chart shows how often people search Google for Beefeater and Blackstone by name. Each line represents a brand's share of searches for all seven BBQ brands we track, month by month, from English-language searches worldwide.

Beefeater and Blackstone among BBQ brands worldwide, by month

Share of searches by month for Beefeater, Blackstone. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBeefeaterMatadorBlackstoneTraegerNapoleonChar-Broil
Oct 202540.4%19.6%19.6%10.8%5.9%2.2%1.4%
Nov 202542.5%16.9%16.9%11.3%9.3%1.9%1.2%
Dec 202538.9%20.7%16.9%11.3%9.3%1.6%1.2%
Jan 202640.2%19.5%19.5%10.7%7.1%1.8%1.2%
Feb 202643.2%16.8%20.6%9.2%6.2%2.5%1.5%
Mar 202648.8%12.3%15%12.3%5.5%4.5%1.7%
Apr 202652.7%11.6%11.6%11.6%5.2%5.8%1.6%
May 202651.8%10%10%14.9%5.5%6.1%1.6%
Jun 202648.3%10.7%10.7%15.9%7.1%5.8%1.4%
Jul 202647.8%14.3%11.7%14.3%5.2%5.4%1.3%
Aug 202646.5%19.1%12.8%10.4%5.7%4.3%1.2%
Sep 202642.1%18.9%18.9%10.4%5.7%2.8%1.1%

How has the Beefeater and Blackstone comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Blackstone took it in May 2026, Beefeater took it in August 2026.
  • Across the 12 months ending September 2026, Beefeater’s share of searches among BBQ brands worldwide moved from 19.6% to 18.9%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Blackstone’s share of searches among BBQ brands worldwide moved from 10.8% to 10.4%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for BBQ brands worldwide in September 2026?

1 change

  1. Blackstone’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 15.9% to 10.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beefeater’s and Blackstone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beefeater

1 branded search term

  • beefeater

Blackstone

1 branded search term

  • blackstone griddle

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free