Brandwave

Camp Chef vs Oklahoma Joe's:Which is more popular?

In October 2026, Oklahoma Joe's had more branded searches than Camp Chef among smoker grill brands worldwide. Oklahoma Joe's had about 18,100 branded searches, while Camp Chef had 9,000. Oklahoma Joe's made up 5.2% of all smoker grill brand searches we track, and Camp Chef accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Camp Chef appeared in two of the five answers and Oklahoma Joe's in one. Camp Chef was mentioned before Oklahoma Joe's in every answer that named either.

Among smoker grill brands worldwide in October 2026

Who do people search for more?

Oklahoma Joe's, about 2 searches for every 1 for Camp Chef

Oklahoma Joe's 18.1K searchesCamp Chef 9K searches

Who does AI mention more?

Camp Chef, mentioned in 2 of 5 answers, Oklahoma Joe's in 1

Camp Chef in 2 of 5Oklahoma Joe's in 1 of 5

Who does AI recommend more?

Camp Chef, named ahead of Oklahoma Joe's in 2 of 2 answers

Camp Chef first in 2Oklahoma Joe's never first

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Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Camp Chef was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oklahoma Joe's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Camp Chef was listed before Oklahoma Joe's in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Yoder Smokers4th
  5. Camp Chef5th
  6. Big Green Egg6th
  7. Masterbuilt7th
  8. Oklahoma Joe's8th
  9. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masterbuilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Camp Chef or Oklahoma Joe's more popular in search?

This chart shows how often people search Google for Camp Chef and Oklahoma Joe's by name. Each line represents a brand's share of searches for all nine smoker grill brands we track, month by month, from English-language searches worldwide.

Camp Chef and Oklahoma Joe's among smoker grill brands worldwide, by month

Share of searches by month for Oklahoma Joe's, Camp Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerNinjaYoder SmokersMasterbuiltBig Green EggOklahoma Joe'sCamp ChefWeber
Nov 202530.7%34.1%6.5%8.1%6.6%6.8%3.6%2.9%0.58%
Dec 202526.4%39.5%6.4%8%5.4%5.6%3.6%2.7%2.4%
Jan 202622.8%41.9%6.8%10.4%5.7%4.9%3.8%2.5%1.1%
Feb 202627.5%37.7%6.3%9.6%5.2%5.5%4.3%3.1%0.85%
Mar 202626.9%41%5.6%8.2%5.5%4.7%4.5%3%0.72%
Apr 202627.2%39.5%6.2%8.8%4.8%5%4.8%2.9%0.78%
May 202626.3%38.9%7.8%9%4.9%5.2%4%3%0.8%
Jun 202629.7%38%6.2%7.8%5.2%5.5%4.3%2.6%0.7%
Jul 202626.8%36.6%6.9%9.3%5.1%6.5%5.1%2.8%0.83%
Aug 202628.2%36.3%6.9%9.8%5.4%5.6%4.4%2.6%0.7%
Sep 202632.8%34.8%5.7%9.4%5.1%4.4%4.2%2.8%0.82%
Oct 202636.2%27.2%8.3%7.8%6.4%5.4%5.2%2.6%0.84%

Oklahoma Joe's and Camp Chef sell other things too, so only their searches that name this product count here, like “oklahoma joe smoker”.

How has branded search for Camp Chef and Oklahoma Joe's changed worldwide over the last 12 months?

3 findings

How did search popularity change for smoker grill brands worldwide in October 2026?

2 changes

  1. In October 2026, Oklahoma Joe's gained share of searches among smoker grill brands worldwide, from 4.2% to 5.2%.

  2. Estimated monthly branded searches for Camp Chef worldwide fell 38.8% over 12 measured months, from 14.7K to 9K in October 2026.

How are Camp Chef’s and Oklahoma Joe's’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Camp Chef’s and Oklahoma Joe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camp Chef

3 branded search terms

  • camp chef pellet grill
  • camp chef smoker
  • camp chef smoker grill

Oklahoma Joe's

1 branded search term

  • oklahoma joe smoker

How the Brand Demand Index is measured

Other head-to-heads among smoker grill brands

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