Cuisinart vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Cuisinart among toaster brands worldwide. Smeg had about 958,000 branded searches, while Cuisinart had 165,000. Smeg made up 62.2% of all toaster brand searches we track, and Cuisinart accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about toaster brands, Cuisinart appeared in four of the five answers and Smeg in two. Cuisinart was mentioned before Smeg in every answer that named either.
Who do people search for more?
Smeg, about 6 searches for every 1 for Cuisinart
Who does AI mention more?
Cuisinart, mentioned in 4 of 5 answers, Smeg in 2
Who does AI recommend more?
Cuisinart, named ahead of Smeg in 4 of 4 answers
Follow Cuisinart vs Smeg and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top toaster brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cuisinart was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smeg was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cuisinart was listed before Smeg in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st- Cuisinart2nd
Hamilton Beach3rd
Dualit4th- Smeg5th
Russell Hobbs–
Philips–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hamilton Beach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dualit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toaster brands
5 answers
Asked ChatGPT
“Which toaster brand should I buy?”
Asked ChatGPT
“What are the best toaster brands?”
Asked ChatGPT
“What's the best toaster brand for everyday breakfast?”
Searched Google, AI Overview
“toaster brands”
Searched Google, AI Overview
“2 slice toaster”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cuisinart or Smeg more popular in search?
This chart shows how often people search Google for Cuisinart and Smeg by name. Each line represents a brand's share of searches for all seven toaster brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Smeg, Cuisinart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Breville | Cuisinart | Russell Hobbs | Hamilton Beach | Dualit | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 8.4% | 12.5% | 12% | 4.6% | 2.6% | 0.61% |
| Nov 2025 | 55.5% | 11.7% | 14.3% | 11.5% | 3.5% | 3% | 0.47% |
| Dec 2025 | 55.4% | 11.7% | 14.3% | 11.3% | 4.3% | 2.6% | 0.39% |
| Jan 2026 | 60.9% | 8.6% | 12.9% | 10.6% | 3.9% | 2.7% | 0.42% |
| Feb 2026 | 62.2% | 9% | 11% | 10.5% | 4% | 2.8% | 0.44% |
| Mar 2026 | 59.9% | 8.7% | 12.9% | 10.6% | 4.8% | 2.7% | 0.42% |
| Apr 2026 | 58.4% | 10.1% | 12.3% | 10.3% | 5.5% | 2.9% | 0.49% |
| May 2026 | 57.1% | 9.8% | 14.6% | 10.1% | 5.4% | 2.5% | 0.48% |
| Jun 2026 | 54.4% | 11.1% | 13.6% | 11.4% | 6.1% | 2.8% | 0.54% |
| Jul 2026 | 56.7% | 9.8% | 14.6% | 9.8% | 6.6% | 2% | 0.48% |
| Aug 2026 | 56.9% | 9.5% | 14.2% | 9.7% | 6.4% | 2.8% | 0.57% |
| Sep 2026 | 62.2% | 10.7% | 10.7% | 9% | 4.8% | 2.2% | 0.43% |
How has the Cuisinart and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Cuisinart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cuisinart’s share of searches among toaster brands worldwide moved from 12.5% to 10.7%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Smeg’s share of searches among toaster brands worldwide moved from 59.4% to 62.2%, and its estimated monthly branded searches held steady at 958K.
How did search popularity change for toaster brands worldwide in September 2026?
3 changes
In September 2026, Breville overtook Cuisinart and Russell Hobbs to rank 2nd among toaster brands worldwide, with 10.7% of the searches.
In September 2026, Smeg gained share of searches among toaster brands worldwide, from 56.9% to 62.2%.
In September 2026, Cuisinart lost share of searches among toaster brands worldwide, from 14.2% to 10.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cuisinart’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among toaster brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.