Breville vs Hamilton Beach:Which is searched more?
In September 2026, Breville had more branded searches than Hamilton Beach among toaster brands worldwide. Breville had about 165,000 branded searches, while Hamilton Beach had 74,000. Breville made up 10.7% of all toaster brand searches we track, and Hamilton Beach accounted for 4.8%. These are worldwide searches for English-language branded terms.
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Is Breville or Hamilton Beach more popular in search?
Compare the toaster brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Breville, Hamilton Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Breville | Cuisinart | Russell Hobbs | Hamilton Beach | Dualit | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 8.4% | 12.5% | 12% | 4.6% | 2.6% | 0.61% |
| Nov 2025 | 55.5% | 11.7% | 14.3% | 11.5% | 3.5% | 3% | 0.47% |
| Dec 2025 | 55.4% | 11.7% | 14.3% | 11.3% | 4.3% | 2.6% | 0.39% |
| Jan 2026 | 60.9% | 8.6% | 12.9% | 10.6% | 3.9% | 2.7% | 0.42% |
| Feb 2026 | 62.2% | 9% | 11% | 10.5% | 4% | 2.8% | 0.44% |
| Mar 2026 | 59.9% | 8.7% | 12.9% | 10.6% | 4.8% | 2.7% | 0.42% |
| Apr 2026 | 58.4% | 10.1% | 12.3% | 10.3% | 5.5% | 2.9% | 0.49% |
| May 2026 | 57.1% | 9.8% | 14.6% | 10.1% | 5.4% | 2.5% | 0.48% |
| Jun 2026 | 54.4% | 11.1% | 13.6% | 11.4% | 6.1% | 2.8% | 0.54% |
| Jul 2026 | 56.7% | 9.8% | 14.6% | 9.8% | 6.6% | 2% | 0.48% |
| Aug 2026 | 56.9% | 9.5% | 14.2% | 9.7% | 6.4% | 2.8% | 0.57% |
| Sep 2026 | 62.2% | 10.7% | 10.7% | 9% | 4.8% | 2.2% | 0.43% |
How has the Breville and Hamilton Beach comparison changed over the last 12 months?
3 findings
- Breville was ahead of Hamilton Beach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among toaster brands worldwide moved from 8.4% to 10.7%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among toaster brands worldwide moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for toaster brands worldwide in September 2026?
2 changes
In September 2026, Breville overtook Cuisinart and Russell Hobbs to rank 2nd among toaster brands worldwide, with 10.7% of the searches.
In September 2026, Hamilton Beach lost share of searches among toaster brands worldwide, from 6.4% to 4.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breville’s and Hamilton Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
1 branded search term
- breville barista express
Hamilton Beach
1 branded search term
- hamilton beach
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