Brandwave

How popular isFrigidaire in search?

In September 2026, people searched for Frigidaire by name about 349,000 times worldwide, about the same as the previous year. These searches made up 0.53% of all global oven brand searches, placing Frigidaire ninth out of ten brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Electrolux53.5%
  2. Smeg36.5%
  3. Westinghouse3.9%
  4. Wolf1.7%
  5. Bosch1.2%
  6. Fisher & Paykel0.97%
  7. Whirlpool0.77%
  8. Miele0.65%
  9. Frigidaire0.53%
  10. GE Profile0.36%
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Which oven brands compete with Frigidaire?

Frigidaire against oven brands worldwide, by month

Share of searches by month for Electrolux, Smeg, Westinghouse, Frigidaire. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWestinghouseWolfBoschFisher & PaykelWhirlpoolMieleFrigidaireGE Profile
Oct 202551.5%36%4.6%2%1.6%1.1%0.95%0.76%0.77%0.6%
Nov 202558.1%31.7%3.5%2%1.2%0.86%0.84%0.58%0.52%0.68%
Dec 202549.3%39.4%3.6%2.3%1.5%0.89%0.87%0.73%0.6%0.7%
Jan 202648.8%39.8%3.6%2.3%1.5%1.1%0.86%0.72%0.44%0.85%
Feb 202648.1%39.7%4.3%2.3%1.5%1.1%0.89%0.88%0.43%0.65%
Mar 202653.2%35.7%3.9%2.1%1.4%1.2%0.83%0.79%0.48%0.51%
Apr 202656.5%32.3%4.1%2.1%1.5%1%0.72%0.68%0.48%0.54%
May 202656.6%32.3%4.2%2.2%1.2%1%0.69%0.68%0.48%0.54%
Jun 202659.6%29.2%4.4%2.1%1.3%1.1%0.73%0.72%0.49%0.46%
Jul 202651.3%37.1%4.6%2.2%1.4%1.1%0.77%0.62%0.44%0.53%
Aug 202655.9%33.5%4.1%2.1%1.2%1%0.81%0.67%0.46%0.38%
Sep 202653.5%36.5%3.9%1.7%1.2%0.97%0.77%0.65%0.53%0.36%

  1. 1.Electrolux

    53.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. 2.Smeg

    36.5%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3 points.

  3. 3.Westinghouse

    3.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Wolf

    1.7%

    Held 4th. 48.3K estimated branded searches, -12.3% vs prior month. Share -0.3 points.

  5. 5.Bosch

    1.2%

    Held 5th. 32.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fisher & Paykel

    0.97%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Whirlpool

    0.77%

    Held 7th. 21.7K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Miele

    0.65%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Frigidaire

    0.53%

    Held 9th. 15K estimated branded searches, +22% vs prior month. Share +0.1 points.

  10. 10.GE Profile

    0.36%

    Held 10th. 10.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Frigidaire and its closest rivals

Every comparison with Frigidaire

38 comparisons

How has branded search demand for Frigidaire changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Frigidaire worldwide held steady, from 357K to 349K.
  • Across the 12 months ending September 2026, Frigidaire fell from 8th to 9th among oven brands worldwide.

How did search popularity change for oven brands worldwide in September 2026?

6 changes

  1. In September 2026, Smeg gained share of searches among oven brands worldwide, from 33.5% to 36.5%.

  2. In September 2026, Electrolux lost share of searches among oven brands worldwide, from 55.9% to 53.5%.

  3. Estimated monthly branded searches for GE Profile worldwide fell 41.7% over 12 measured months, from 17.5K to 10.2K in September 2026.

  4. Estimated monthly branded searches for Frigidaire worldwide fell 33.3% over 12 measured months, from 22.5K to 15K in September 2026.

  5. Estimated monthly branded searches for Bosch worldwide fell 31% over 12 measured months, from 46.8K to 32.3K in September 2026.

  6. Estimated monthly branded searches for Whirlpool worldwide fell 21.4% over 12 measured months, from 27.6K to 21.7K in September 2026.

How are Frigidaire’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frigidaire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frigidaire
  • frigidaire mini fridge
  • frigidaire oven
  • frigidaire range

How the Brand Demand Index is measured

Who owns Frigidaire?

Frigidaire is owned by Electrolux. Brandwave also tracks AEG, owned by the same company, worldwide.

Do you work for Frigidaire? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Frigidaire compete?

Frigidaire is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands7th of 145.6%Show ranking
Home appliance brands7th of 135.6%Show ranking
Oven brands9th of 100.53%Shown above
Chest freezer brands5th of 612.3%Show ranking
Upright freezer brands5th of 713.6%Show ranking
Bar fridge brands4th of 915.5%Show ranking
Heater and dehumidifier brands3rd of 817.3%Show ranking
Dehumidifier brands3rd of 817.7%Show ranking
Deep freezer brands3rd of 520.2%Show ranking
Mini fridge brands4th of 82.5%Show ranking
Beverage cooler brands2nd of 836.5%Show ranking
Countertop ice maker brands1st of 681.9%Show ranking
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