Brandwave

How popular isFrigidaire?

In September 2026, people searched for Frigidaire by name about 349,000 times worldwide, about the same as the previous year. These searches made up 15.5% of all global bar fridge brand searches, placing Frigidaire fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about bar fridge brands, Frigidaire appeared in three of the four answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Frigidaire is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. HisenseShare of searches 34.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. MideaShare of searches 28.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. HaierShare of searches 19%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. FrigidaireShare of searches 15.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. LGShare of searches 0.93%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top bar fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Frigidaire was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Frigidaire is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Danby1st
  2. Whynter2nd
  3. Midea3rd
  4. Frigidaire4th
  5. Hisense–
  6. Haier–
  7. LG–
  8. Husky–
  9. Newair–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Danby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Midea2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Whynter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husky0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bar fridge brands

4 answers

  • Asked ChatGPT

    “Which bar fridge brand should I go to?”

    1. 1Danby
    2. 2Whynter
    3. 3Midea

  • Asked ChatGPT

    “What are the best bar fridge brands?”

    1. 1Whynter
    2. 2Danby
    3. 3Frigidaire

  • Asked ChatGPT

    “What's the best bar fridge brand for small kitchen space?”

    1. 1Danby
    2. 2Midea
    3. 3Frigidaire

  • Searched Google, AI Overview

    “compact mini fridge”

    1. 1Frigidaire

  • Searched Google, AI Overview

    “under counter fridge”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bar fridge brands compete with Frigidaire?

Frigidaire against bar fridge brands worldwide, by month

Share of searches by month for Hisense, Midea, Haier, Frigidaire. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseMideaHaierFrigidaireLGDanbyHuskyWhynterNewair
Oct 202539.4%21.5%21.5%14.4%1.1%1.1%0.87%0.11%0.05%
Nov 202544%19.8%19.8%13.2%1.2%0.8%0.98%0.11%0.04%
Dec 202538.6%21.1%25.8%11.5%1%0.69%1%0.14%0.06%
Jan 202639.5%21.6%21.6%14.4%1.1%0.71%0.87%0.12%0.08%
Feb 202639.3%21.5%21.5%14.4%1.3%0.71%0.86%0.11%0.32%
Mar 202634.7%23.2%23.2%15.5%1.1%0.76%0.93%0.15%0.28%
Apr 202634.1%22.8%27.8%12.4%1.1%0.75%0.75%0.18%0.1%
May 202636%24.1%24.1%13.2%0.97%0.79%0.65%0.24%0.04%
Jun 202636.5%30.1%20.1%11%0.81%0.66%0.54%0.24%0.04%
Jul 202633.4%33.4%18.3%12.2%0.9%0.9%0.6%0.27%0.04%
Aug 202632.4%32.4%17.7%14.5%1.1%0.87%0.71%0.26%0.05%
Sep 202634.7%28.3%19%15.5%0.93%0.76%0.62%0.19%0.04%

  1. 1.Hisense

    34.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Midea

    28.3%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4.1 points.

  3. 3.Haier

    19%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Frigidaire

    15.5%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.LG

    0.93%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  6. 6.Danby

    0.76%

    Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Husky

    0.62%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Whynter

    0.19%

    Held 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  9. 9.Newair

    0.04%

    Held 9th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare popularity between Frigidaire and its closest rivals

Every comparison with Frigidaire

38 comparisons

How has branded search demand for Frigidaire changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Frigidaire worldwide held steady, from 357K to 349K.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among bar fridge brands worldwide increased from 14.4% to 15.5%.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among bar fridge brands worldwide peaked at 15.5% in March 2026 and was lowest at 11% in June 2026.

How did search popularity change for bar fridge brands worldwide in September 2026?

6 changes

  1. In September 2026, Hisense gained share of searches among bar fridge brands worldwide, from 32.4% to 34.7%.

  2. In September 2026, Haier gained share of searches among bar fridge brands worldwide, from 17.7% to 19%.

  3. In September 2026, Frigidaire gained share of searches among bar fridge brands worldwide, from 14.5% to 15.5%.

  4. In September 2026, Midea lost share of searches among bar fridge brands worldwide, from 32.4% to 28.3%.

  5. Estimated monthly branded searches for Whynter worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Danby worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How are Frigidaire’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frigidaire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frigidaire
  • frigidaire mini fridge
  • frigidaire oven
  • frigidaire range

How the Brand Demand Index is measured

Who owns Frigidaire?

Frigidaire is owned by Electrolux. Brandwave also tracks AEG, owned by the same company, worldwide.

Do you work for Frigidaire? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Frigidaire compete?

Frigidaire is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands7th of 145.6%Show ranking
Home appliance brands7th of 135.6%Show ranking
Oven brands9th of 100.53%Show ranking
Chest freezer brands5th of 612.3%Show ranking
Upright freezer brands5th of 713.6%Show ranking
Bar fridge brands4th of 915.5%Shown above
Heater and dehumidifier brands3rd of 817.3%Show ranking
Dehumidifier brands3rd of 817.7%Show ranking
Deep freezer brands3rd of 520.2%Show ranking
Mini fridge brands4th of 82.5%Show ranking
Beverage cooler brands2nd of 836.5%Show ranking
Countertop ice maker brands1st of 681.9%Show ranking
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