How popular isFrigidaire?
In September 2026, people searched for Frigidaire by name about 349,000 times worldwide, about the same as the previous year. These searches made up 20.2% of all global deep freezer brand searches, placing Frigidaire third out of five brands. When we asked both ChatGPT and Google AI Overviews about deep freezer brands, Frigidaire appeared in all answers and was the most recommended of the five.
Frigidaire is the third most searched of 5 competitors and the most recommended in AI answers.
HisenseShare of searches 45.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HaierShare of searches 24.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FrigidaireShare of searches 20.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SamsungShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WhirlpoolShare of searches 0.07%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top deep freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frigidaire appeared in all five answers. Frigidaire is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frigidaire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whirlpool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about deep freezer brands
5 answers
Asked ChatGPT
“Which deep freezer brand should I buy?”
Asked ChatGPT
“What are the best deep freezer brands?”
Asked ChatGPT
“What's the best deep freezer brand for bulk food storage?”
Searched Google, AI Overview
“upright freezer”
Searched Google, AI Overview
“small deep freezer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which deep freezer brands compete with Frigidaire?
Share of searches by month for Hisense, Haier, Frigidaire, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Haier | Frigidaire | Samsung | Whirlpool |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 26.1% | 17.4% | 8.7% | 0.05% |
| Nov 2025 | 51.6% | 23.2% | 15.5% | 9.5% | 0.05% |
| Dec 2025 | 46.5% | 31.1% | 13.9% | 8.5% | 0.05% |
| Jan 2026 | 47.7% | 26.1% | 17.4% | 8.7% | 0.05% |
| Feb 2026 | 46% | 25.1% | 16.8% | 12% | 0.06% |
| Mar 2026 | 42.1% | 28.1% | 18.8% | 11% | 0.05% |
| Apr 2026 | 41.5% | 33.9% | 15.2% | 9.3% | 0.06% |
| May 2026 | 45.1% | 30.1% | 16.5% | 8.2% | 0.07% |
| Jun 2026 | 49.9% | 27.5% | 15% | 7.5% | 0.05% |
| Jul 2026 | 47% | 25.7% | 17.2% | 10% | 0.06% |
| Aug 2026 | 44.3% | 24.2% | 19.8% | 11.6% | 0.07% |
| Sep 2026 | 45.1% | 24.6% | 20.2% | 10.1% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 673K | 0% | +0.7 points | |
| 2, held 2nd | 24.6% | 368K | 0% | +0.4 points | |
| 3, held 3rd | 20.2% | 301K | 0% | +0.3 points | |
| 4, held 4th | 10.1% | 151K | -14.2% | -1.5 points | |
| 5, held 5th | 0.07% | 1K | 0% | 0 points |
1.
Hisense45.1%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Haier24.6%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.
20.2%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Samsung10.1%
Held 4th. 151K estimated branded searches, -14.2% vs prior month. Share -1.5 points.
0.07%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Frigidaire and its closest rivals
Every comparison with Frigidaire
38 comparisons
- Beko vs Frigidaire
- De'Longhi vs Frigidaire
- Electrolux vs Frigidaire
- Frigidaire vs Haier
- Frigidaire vs Hisense
- Frigidaire vs LG
- Frigidaire vs Midea
- Frigidaire vs Smeg
- Frigidaire vs Whirlpool
- Frigidaire vs Samsung
- Frigidaire vs Igloo
- Frigidaire vs GE Appliances
- Frigidaire vs Westinghouse
- Ebac vs Frigidaire
- Frigidaire vs Lasko
- Frigidaire vs Rinnai
- Frigidaire vs Meaco
- Bosch vs Frigidaire
- Frigidaire vs Vornado
- Black+Decker vs Frigidaire
- EUHOMY vs Frigidaire
- Dimplex vs Frigidaire
- Fisher & Paykel vs Frigidaire
- Frigidaire vs Pro Breeze
- Dyson vs Frigidaire
- Frigidaire vs Wolf
- Danby vs Frigidaire
- AstroAI vs Frigidaire
- Frigidaire vs Husky
- Frigidaire vs GE Profile
- Frigidaire vs Silonn
- Ausclimate vs Frigidaire
- Frigidaire vs Kismile
- Frigidaire vs Whynter
- Avanti Products vs Frigidaire
- Frigidaire vs hOmeLabs
- Frigidaire vs Miele
- Frigidaire vs Newair
How has branded search demand for Frigidaire changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Frigidaire worldwide held steady, from 357K to 349K.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among deep freezer brands worldwide increased from 17.4% to 20.2%.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among deep freezer brands worldwide peaked at 20.2% in September 2026 and was lowest at 13.9% in December 2025.
How did search popularity change for deep freezer brands worldwide in September 2026?
5 changes
In September 2026, Hisense gained share of searches among deep freezer brands worldwide, from 44.3% to 45.1%.
In September 2026, Samsung lost share of searches among deep freezer brands worldwide, from 11.6% to 10.1%.
Frigidaire’s share of searches among deep freezer brands worldwide has gained ground for 3 months in a row, from 15% to 20.2% in September 2026.
Estimated monthly branded searches for Whirlpool worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are Frigidaire’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Frigidaire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- frigidaire
- frigidaire mini fridge
- frigidaire oven
- frigidaire range
Who owns Frigidaire?
Frigidaire is owned by Electrolux. Brandwave also tracks AEG, owned by the same company, worldwide.
Do you work for Frigidaire? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Frigidaire compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fridge brands | 7th of 14 | 5.6% | Show ranking |
| Home appliance brands | 7th of 13 | 5.6% | Show ranking |
| Oven brands | 9th of 10 | 0.53% | Show ranking |
| Chest freezer brands | 5th of 6 | 12.3% | Show ranking |
| Upright freezer brands | 5th of 7 | 13.6% | Show ranking |
| Bar fridge brands | 4th of 9 | 15.5% | Show ranking |
| Heater and dehumidifier brands | 3rd of 8 | 17.3% | Show ranking |
| Dehumidifier brands | 3rd of 8 | 17.7% | Show ranking |
| Deep freezer brands | 3rd of 5 | 20.2% | Shown above |
| Mini fridge brands | 4th of 8 | 2.5% | Show ranking |
| Beverage cooler brands | 2nd of 8 | 36.5% | Show ranking |
| Countertop ice maker brands | 1st of 6 | 81.9% | Show ranking |
Is Frigidaire your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.