Brandwave

Frigidaire vs Whirlpool:Which is more popular?

In September 2026, Frigidaire and Whirlpool were level in searches among fridge brands worldwide, with an estimated 301K versus 275K branded searches, at 5.6% and 5.1% of the total. When we asked ChatGPT and Google AI Overviews about fridge brands, Whirlpool appeared in four of the five answers and Frigidaire in two. Whirlpool was mentioned before Frigidaire in every answer.

Among fridge brands worldwide in September 2026

Who do people search for more?

Frigidaire, about 9% more searches than Whirlpool

Frigidaire 301K searchesWhirlpool 275K searches

Who does AI mention more?

Whirlpool, mentioned in 4 of 5 answers, Frigidaire in 2

Whirlpool in 4 of 5Frigidaire in 2 of 5

Who does AI recommend more?

Whirlpool, named ahead of Frigidaire in every answer

Whirlpool first in 4Frigidaire never first

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whirlpool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Frigidaire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whirlpool was listed before Frigidaire in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whirlpool1st
  2. LG2nd
  3. GE Appliances2nd
  4. Bosch4th
  5. Frigidaire5th
  6. Samsung6th
  7. Electrolux–
  8. Smeg–
  9. Hisense–
  10. Beko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Frigidaire or Whirlpool more popular in search?

This chart shows how often people search Google for Frigidaire and Whirlpool by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from English-language searches worldwide.

Frigidaire and Whirlpool among fridge brands worldwide, by month

Share of searches by month for Frigidaire, Whirlpool. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegHisenseBekoLGHaierFrigidaireWhirlpoolSamsungGE AppliancesWestinghouseBoschFisher & PaykelMiele
Oct 202525.3%17.7%13.9%9.3%8%7.6%5.1%5.1%2.5%2.3%2.3%0.59%0.56%0.02%
Nov 202532.3%17.6%14.4%7.9%5.7%6.5%4.3%3.7%2.7%1.9%1.9%0.5%0.48%0.02%
Dec 202525.4%20.3%13.9%9.3%6.6%9.3%4.2%3.5%2.5%1.9%1.9%0.59%0.46%0.02%
Jan 202624.8%20.3%13.6%9.1%7.8%7.4%5%4.2%2.5%2.2%1.8%0.59%0.55%0.02%
Feb 202623.9%19.7%13.2%8.8%9.2%7.2%4.8%4.4%3.4%2.2%2.2%0.56%0.53%0.02%
Mar 202626.2%17.6%11.8%7.9%10%7.9%5.3%5.2%3.1%1.9%1.9%0.74%0.58%0.02%
Apr 202627.6%15.8%12.4%8.3%7.2%10.1%4.5%6.1%2.8%2%2%0.77%0.5%0.02%
May 202626.4%15.1%14.5%7.9%6.9%9.7%5.3%6.4%2.7%1.9%1.9%0.74%0.48%0.02%
Jun 202625.7%12.6%17.1%9.4%6.7%9.4%5.2%6.3%2.6%1.9%1.9%0.72%0.46%0.02%
Jul 202622.5%16.3%15.2%10.2%7.2%8.3%5.6%6.2%3.2%2%2%0.78%0.5%0.02%
Aug 202627.5%16.4%12.3%8.2%8.6%6.7%5.5%6.1%3.2%2%2%0.77%0.5%0.02%
Sep 202627.7%18.9%12.4%8.3%7.1%6.8%5.6%5.1%2.8%2%2%0.78%0.5%0.02%

How has the Frigidaire and Whirlpool comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Whirlpool took it in April 2026, Frigidaire took it in September 2026.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among fridge brands worldwide moved from 5.1% to 5.6%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among fridge brands worldwide held steady at 5.1%, and its estimated monthly branded searches moved from 300K to 275K.

How did search popularity change for fridge brands worldwide in September 2026?

2 changes

  1. In September 2026, Whirlpool lost share of searches among fridge brands worldwide, from 6.1% to 5.1%.

  2. In September 2026, Frigidaire rose from 8th to 7th among fridge brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Frigidaire’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frigidaire

1 branded search term

  • frigidaire

Whirlpool

2 branded search terms

  • whirlpool fridge
  • whirlpool refrigerator

How the Brand Demand Index is measured

Other head-to-heads among fridge brands

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