Brandwave

How popular isFrigidaire?

In September 2026, people searched for Frigidaire by name about 349,000 times worldwide, about the same as the previous year. These searches made up 13.6% of all global upright freezer brand searches, placing Frigidaire fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about upright freezer brands, Frigidaire appeared in four of the five answers and was the joint most recommended of the seven.

Search and AI answers in September 2026

Frigidaire is the fifth most searched of 7 competitors and the joint most recommended in AI answers.

  1. HisenseShare of searches 30.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BekoShare of searches 20.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LGShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HaierShare of searches 16.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FrigidaireShare of searches 13.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top upright freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Frigidaire is the joint most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frigidaire1st
  2. GE Appliances1st
  3. Hisense–
  4. Beko–
  5. LG–
  6. Haier–
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about upright freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which upright freezer brands compete with Frigidaire?

Frigidaire against upright freezer brands worldwide, by month

Share of searches by month for Hisense, Beko, LG, Haier, Frigidaire. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseBekoLGHaierFrigidaireGE AppliancesBosch
Oct 202531.2%20.9%17.9%17.1%11.4%1.3%0.2%
Nov 202536.5%20.1%14.4%16.4%11%1.5%0.21%
Dec 202531.6%21.1%15%21.1%9.4%1.6%0.22%
Jan 202631.1%20.8%17.9%17%11.4%1.5%0.22%
Feb 202629.9%20%21%16.4%10.9%1.5%0.24%
Mar 202627%18.1%23%18.1%12.1%1.6%0.22%
Apr 202628.5%19%16.5%23.3%10.4%2.1%0.22%
May 202632.3%17.7%15.3%21.6%11.8%1.1%0.21%
Jun 202635.5%19.5%13.8%19.5%10.7%0.79%0.16%
Jul 202632.4%21.6%15.4%17.7%11.8%0.87%0.18%
Aug 202629.3%19.6%20.6%16%13.1%1.2%0.2%
Sep 202630.5%20.4%17.5%16.7%13.6%1.2%0.2%

  1. 1.Hisense

    30.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Beko

    20.4%

    Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.LG

    17.5%

    Moved from 2nd to 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -3.1 points.

  4. 4.Haier

    16.7%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Frigidaire

    13.6%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.GE Appliances

    1.2%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.2%

    Held 7th. 4.5K estimated branded searches, -2.6% vs prior month. Share 0 points.

Compare popularity between Frigidaire and its closest rivals

Every comparison with Frigidaire

38 comparisons

How has branded search demand for Frigidaire changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Frigidaire worldwide held steady, from 357K to 349K.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among upright freezer brands worldwide increased from 11.4% to 13.6%.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among upright freezer brands worldwide peaked at 13.6% in September 2026 and was lowest at 9.4% in December 2025.

How did search popularity change for upright freezer brands worldwide in September 2026?

6 changes

  1. In September 2026, Beko overtook LG to rank 2nd among upright freezer brands worldwide, with 20.4% of the searches.

  2. In September 2026, Hisense gained share of searches among upright freezer brands worldwide, from 29.3% to 30.5%.

  3. In September 2026, Haier gained share of searches among upright freezer brands worldwide, from 16% to 16.7%.

  4. In September 2026, Frigidaire gained share of searches among upright freezer brands worldwide, from 13.1% to 13.6%.

  5. In September 2026, LG lost share of searches among upright freezer brands worldwide, from 20.6% to 17.5%.

  6. Estimated monthly branded searches for GE Appliances worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Frigidaire’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frigidaire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frigidaire
  • frigidaire mini fridge
  • frigidaire oven
  • frigidaire range

How the Brand Demand Index is measured

Who owns Frigidaire?

Frigidaire is owned by Electrolux. Brandwave also tracks AEG, owned by the same company, worldwide.

Do you work for Frigidaire? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Frigidaire compete?

Frigidaire is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands7th of 145.6%Show ranking
Home appliance brands7th of 135.6%Show ranking
Oven brands9th of 100.53%Show ranking
Chest freezer brands5th of 612.3%Show ranking
Upright freezer brands5th of 713.6%Shown above
Bar fridge brands4th of 915.5%Show ranking
Heater and dehumidifier brands3rd of 817.3%Show ranking
Dehumidifier brands3rd of 817.7%Show ranking
Deep freezer brands3rd of 520.2%Show ranking
Mini fridge brands4th of 82.5%Show ranking
Beverage cooler brands2nd of 836.5%Show ranking
Countertop ice maker brands1st of 681.9%Show ranking
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