Brandwave

Frigidaire vs hOmeLabs:Which is more popular?

In September 2026, Frigidaire had more branded searches than hOmeLabs among dehumidifier brands worldwide. Frigidaire had about 301,000 branded searches, while hOmeLabs had 2,400. Frigidaire made up 17.7% of all dehumidifier brand searches we track, and hOmeLabs accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about dehumidifier brands, Frigidaire appeared in four of the five answers and hOmeLabs in three. Frigidaire was mentioned before hOmeLabs in every answer.

Among dehumidifier brands worldwide in September 2026

Who do people search for more?

Frigidaire, about 125 searches for every 1 for hOmeLabs

Frigidaire 301K searcheshOmeLabs 2.4K searches

Who does AI mention more?

Frigidaire, mentioned in 4 of 5 answers, hOmeLabs in 3

Frigidaire in 4 of 5hOmeLabs in 3 of 5

Who does AI recommend more?

Frigidaire, named ahead of hOmeLabs in every answer

Frigidaire first in 4hOmeLabs never first

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Top dehumidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. hOmeLabs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Frigidaire was listed before hOmeLabs in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midea1st
  2. Frigidaire2nd
  3. hOmeLabs3rd
  4. De'Longhi–
  5. Ebac–
  6. Meaco–
  7. Pro Breeze–
  8. Ausclimate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • hOmeLabs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • De'Longhi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ebac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meaco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pro Breeze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ausclimate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dehumidifier brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Frigidaire or hOmeLabs more popular in search?

This chart shows how often people search Google for Frigidaire and hOmeLabs by name. Each line represents a brand's share of searches for all eight dehumidifier brands we track, month by month, from English-language searches worldwide.

Frigidaire and hOmeLabs among dehumidifier brands worldwide, by month

Share of searches by month for Frigidaire, hOmeLabs. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiMideaFrigidaireEbacMeacoPro BreezeAusclimatehOmeLabs
Oct 202545.8%25%16.7%5.6%4.4%2.2%0.14%0.11%
Nov 202553.1%19.6%13.1%4.6%6.2%3.2%0.21%0.08%
Dec 202552.2%23.5%12.8%4.4%4.3%2.6%0.15%0.13%
Jan 202645%24.6%16.5%6.6%4.5%2.4%0.19%0.13%
Feb 202645.8%25%16.7%6.6%3.3%2.2%0.22%0.13%
Mar 202642.6%28.5%19.1%6%2.2%1.3%0.33%0.15%
Apr 202644.5%29.7%16.3%6.1%1.8%1.2%0.3%0.13%
May 202639%31.9%17.4%5.4%3%2.4%0.78%0.14%
Jun 202631.8%38.9%14.2%3.6%6.5%4.1%0.78%0.11%
Jul 202632.3%39.6%14.5%4.4%6%2.3%0.75%0.12%
Aug 202637.1%37.1%16.6%4.2%2.8%1.4%0.47%0.16%
Sep 202639.7%32.4%17.7%4.6%3.5%1.6%0.25%0.14%

How has the Frigidaire and hOmeLabs comparison changed over the last 12 months?

3 findings
  • Frigidaire was ahead of hOmeLabs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among dehumidifier brands worldwide moved from 16.7% to 17.7%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, hOmeLabs’ share of searches among dehumidifier brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for dehumidifier brands worldwide in September 2026?

2 changes
  1. In September 2026, Frigidaire gained share of searches among dehumidifier brands worldwide, from 16.6% to 17.7%.

  2. Estimated monthly branded searches for hOmeLabs worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frigidaire’s and hOmeLabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frigidaire

1 branded search term

  • frigidaire

hOmeLabs

1 branded search term

  • homelabs

How the Brand Demand Index is measured

Other head-to-heads among dehumidifier brands

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