Brandwave

How popular isFrigidaire?

In September 2026, people searched for Frigidaire by name about 349,000 times worldwide, about the same as the previous year. These searches made up 17.7% of all global dehumidifier brand searches, placing Frigidaire third out of eight brands. When we asked both ChatGPT and Google AI Overviews about dehumidifier brands, Frigidaire appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Frigidaire is the third most searched of 8 competitors and the second most recommended in AI answers.

  1. De'LonghiShare of searches 39.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MideaShare of searches 32.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. FrigidaireShare of searches 17.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. EbacShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MeacoShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top dehumidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Frigidaire is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midea1st
  2. Frigidaire2nd
  3. hOmeLabs3rd
  4. De'Longhi–
  5. Ebac–
  6. Meaco–
  7. Pro Breeze–
  8. Ausclimate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • hOmeLabs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • De'Longhi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ebac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meaco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pro Breeze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ausclimate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dehumidifier brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dehumidifier brands compete with Frigidaire?

Frigidaire against dehumidifier brands worldwide, by month

Share of searches by month for De'Longhi, Midea, Frigidaire, Ebac, Meaco. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiMideaFrigidaireEbacMeacoPro BreezeAusclimatehOmeLabs
Oct 202545.8%25%16.7%5.6%4.4%2.2%0.14%0.11%
Nov 202553.1%19.6%13.1%4.6%6.2%3.2%0.21%0.08%
Dec 202552.2%23.5%12.8%4.4%4.3%2.6%0.15%0.13%
Jan 202645%24.6%16.5%6.6%4.5%2.4%0.19%0.13%
Feb 202645.8%25%16.7%6.6%3.3%2.2%0.22%0.13%
Mar 202642.6%28.5%19.1%6%2.2%1.3%0.33%0.15%
Apr 202644.5%29.7%16.3%6.1%1.8%1.2%0.3%0.13%
May 202639%31.9%17.4%5.4%3%2.4%0.78%0.14%
Jun 202631.8%38.9%14.2%3.6%6.5%4.1%0.78%0.11%
Jul 202632.3%39.6%14.5%4.4%6%2.3%0.75%0.12%
Aug 202637.1%37.1%16.6%4.2%2.8%1.4%0.47%0.16%
Sep 202639.7%32.4%17.7%4.6%3.5%1.6%0.25%0.14%

  1. 1.De'Longhi

    39.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Midea

    32.4%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4.7 points.

  3. 3.Frigidaire

    17.7%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Ebac

    4.6%

    Held 4th. 78.4K estimated branded searches, +3.3% vs prior month. Share +0.4 points.

  5. 5.Meaco

    3.5%

    Held 5th. 60.2K estimated branded searches, +17.6% vs prior month. Share +0.7 points.

  6. 6.Pro Breeze

    1.6%

    Held 6th. 26.9K estimated branded searches, +2.7% vs prior month. Share +0.1 points.

  7. 7.Ausclimate

    0.25%

    Held 7th. 4.2K estimated branded searches, -50.6% vs prior month. Share -0.2 points.

  8. 8.hOmeLabs

    0.14%

    Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare popularity between Frigidaire and its closest rivals

Every comparison with Frigidaire

38 comparisons

How has branded search demand for Frigidaire changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Frigidaire worldwide held steady, from 357K to 349K.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among dehumidifier brands worldwide increased from 16.7% to 17.7%.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among dehumidifier brands worldwide peaked at 19.1% in March 2026 and was lowest at 12.8% in December 2025.

How did search popularity change for dehumidifier brands worldwide in September 2026?

6 changes

  1. In September 2026, De'Longhi gained share of searches among dehumidifier brands worldwide, from 37.1% to 39.7%.

  2. In September 2026, Frigidaire gained share of searches among dehumidifier brands worldwide, from 16.6% to 17.7%.

  3. In September 2026, Meaco gained share of searches among dehumidifier brands worldwide, from 2.8% to 3.5%.

  4. In September 2026, Midea lost share of searches among dehumidifier brands worldwide, from 37.1% to 32.4%.

  5. Ausclimate’s share of searches among dehumidifier brands worldwide has lost ground for 3 months in a row, from 0.78% to 0.25% in September 2026.

  6. Estimated monthly branded searches for hOmeLabs worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are Frigidaire’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frigidaire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frigidaire
  • frigidaire mini fridge
  • frigidaire oven
  • frigidaire range

How the Brand Demand Index is measured

Who owns Frigidaire?

Frigidaire is owned by Electrolux. Brandwave also tracks AEG, owned by the same company, worldwide.

Do you work for Frigidaire? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Frigidaire compete?

Frigidaire is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands7th of 145.6%Show ranking
Home appliance brands7th of 135.6%Show ranking
Oven brands9th of 100.53%Show ranking
Chest freezer brands5th of 612.3%Show ranking
Upright freezer brands5th of 713.6%Show ranking
Bar fridge brands4th of 915.5%Show ranking
Heater and dehumidifier brands3rd of 817.3%Show ranking
Dehumidifier brands3rd of 817.7%Shown above
Deep freezer brands3rd of 520.2%Show ranking
Mini fridge brands4th of 82.5%Show ranking
Beverage cooler brands2nd of 836.5%Show ranking
Countertop ice maker brands1st of 681.9%Show ranking
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