Brandwave

How popular isFrigidaire?

In September 2026, people searched for Frigidaire by name about 349,000 times worldwide, about the same as the previous year. These searches made up 2.5% of all global mini fridge brand searches, placing Frigidaire fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about mini fridge brands, Frigidaire appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Frigidaire is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. HisenseShare of searches 49.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HaierShare of searches 27.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Black+DeckerShare of searches 16.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. FrigidaireShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. LGShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top mini fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire appeared in all five answers. Frigidaire is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midea1st
  2. Danby2nd
  3. Frigidaire3rd
  4. Black+Decker4th
  5. Hisense–
  6. Haier–
  7. LG–
  8. AstroAI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Danby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AstroAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mini fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mini fridge brands compete with Frigidaire?

Frigidaire against mini fridge brands worldwide, by month

Share of searches by month for Hisense, Haier, Black+Decker, Frigidaire. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseHaierBlack+DeckerFrigidaireLGAstroAIDanbyMidea
Oct 202551%27.9%15.2%2%1.4%0.75%1.4%0.45%
Nov 202554.6%24.5%14.7%2.7%1.5%0.66%0.99%0.34%
Dec 202547.4%31.7%14.1%3.5%1.3%0.85%0.85%0.36%
Jan 202650.6%27.7%13.5%4.6%1.4%0.91%0.91%0.38%
Feb 202650.7%27.7%15.1%2.5%1.7%1.1%0.91%0.36%
Mar 202646.1%30.8%15.1%3.4%1.5%1%1%1%
Apr 202643.5%35.6%14.2%2.1%1.4%0.96%0.96%1.2%
May 202647.1%31.5%15.5%1.9%1.3%0.85%1%0.89%
Jun 202652.7%29%12.9%2.1%1.2%0.64%0.95%0.47%
Jul 202651.5%28.1%13.8%2.5%1.4%0.62%1.4%0.67%
Aug 202648.9%26.8%16%3.6%1.6%0.72%1.3%1.1%
Sep 202649.8%27.2%16.3%2.5%1.3%1.1%1.1%0.64%

  1. 1.Hisense

    49.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Haier

    27.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Black+Decker

    16.3%

    Held 3rd. 220K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Frigidaire

    2.5%

    Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.

  5. 5.LG

    1.3%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.AstroAI

    1.1%

    Moved from 8th to 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.4 points.

  7. 7.Danby

    1.1%

    Moved from 6th to 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Midea

    0.64%

    Moved from 7th to 8th. 8.7K estimated branded searches, -42.1% vs prior month. Share -0.4 points.

Compare popularity between Frigidaire and its closest rivals

Every comparison with Frigidaire

38 comparisons

How has branded search demand for Frigidaire changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Frigidaire worldwide held steady, from 357K to 349K.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among mini fridge brands worldwide peaked at 4.6% in January 2026 and was lowest at 1.9% in May 2026.

How did search popularity change for mini fridge brands worldwide in September 2026?

6 changes

  1. In September 2026, Hisense gained share of searches among mini fridge brands worldwide, from 48.9% to 49.8%.

  2. In September 2026, Frigidaire lost share of searches among mini fridge brands worldwide, from 3.6% to 2.5%.

  3. Black+Decker’s share of searches among mini fridge brands worldwide has gained ground for 3 months in a row, from 12.9% to 16.3% in September 2026.

  4. In September 2026, AstroAI rose from 8th to 6th among mini fridge brands worldwide.

  5. In September 2026, Danby fell from 6th to 7th among mini fridge brands worldwide.

  6. In September 2026, Midea fell from 7th to 8th among mini fridge brands worldwide.

How are Frigidaire’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frigidaire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frigidaire
  • frigidaire mini fridge
  • frigidaire oven
  • frigidaire range

How the Brand Demand Index is measured

Who owns Frigidaire?

Frigidaire is owned by Electrolux. Brandwave also tracks AEG, owned by the same company, worldwide.

Do you work for Frigidaire? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Frigidaire compete?

Frigidaire is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands7th of 145.6%Show ranking
Home appliance brands7th of 135.6%Show ranking
Oven brands9th of 100.53%Show ranking
Chest freezer brands5th of 612.3%Show ranking
Upright freezer brands5th of 713.6%Show ranking
Bar fridge brands4th of 915.5%Show ranking
Heater and dehumidifier brands3rd of 817.3%Show ranking
Dehumidifier brands3rd of 817.7%Show ranking
Deep freezer brands3rd of 520.2%Show ranking
Mini fridge brands4th of 82.5%Shown above
Beverage cooler brands2nd of 836.5%Show ranking
Countertop ice maker brands1st of 681.9%Show ranking
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